Multi-sport
MediaCom teams up with Gold Coast 2018
Media agency MediaCom has agreed a deal to become an official supplier of the 2018 Commonwealth Games multi-sport event, which will take place in Australia’s Gold Coast region.
From Samba to Super Mario – a look ahead to Tokyo 2020
Insight from John Scurfield, head of MediaCom Sport & Entertainment UK, on the challenges for Olympic sponsors ahead of Tokyo 2020
Washington major league franchises sign double deal
NBA basketball franchise the Washington Wizards and NHL ice hockey team the Washington Capitals have agreed multi-year partnerships with transportation company Uber and supermarket chain Giant Food.
Gold Coast 2018 powers up with Aggreko
Temporary power provider Aggreko has signed on as the latest official supporter of the 2018 Commonwealth Games multi-sport event, which will be held in Australia’s Gold Coast region.
Canadian Olympic Committee dials up extension with Bell
Canadian telecommunications company Bell has extended its partnership with the Canadian Olympic Committee in a deal that will run through until the 2024 summer Olympic Games.
German Olympic Committee extends Adidas deal
The German Olympic Committee (DOSB) has extended its long-running partnership with sportswear giant Adidas.
PyeongChang 2018 secures two new suppliers
Korean travel agency Hanjin Travel and the Hanwha Corporation conglomerate have agreed deals to become official suppliers of the PyeongChang 2018 winter Olympic and Paralympic Games.
Judge rules against Australian Olympic Committee in Telstra case
A Federal Court judge has dismissed the Australian Olympic Committee’s claim that its former commercial partner, telecommunications company Telstra, launched a misleading advertising campaign ahead of the 2016 summer Olympic Games in Rio de Janeiro.
Paris 2024 lands Groupe ADP partnership
The organising committee behind Paris’s bid to host the 2024 Olympic Games has agreed a partnership with the city’s airport authority Groupe ADP.
Tokyo 2020 constructs new partnership
Japanese construction firm Daiwa House Industry has signed on as the 40th domestic partner of the Tokyo 2020 organising committee for the Olympic and Paralympic Games.
Eni energises Rome 2024 bid
Italian oil and gas company Eni has agreed a deal to sponsor Rome’s bid to host the 2024 summer Olympic and Paralympic Games.
Visa adds refugee Olympic team to sponsorship roster
Payment services company Visa has agreed a deal to sponsor a team of refugee athletes that will compete at the Rio 2016 summer Olympic Games in Brazil.
Indian Olympic Association signs partners ahead of Rio 2016
The Indian Olympic Association has agreed partnerships with Reliance Jio, the digital services arm of the Reliance Industries conglomerate, and global nutrition company Herbalife ahead of the 2016 summer Games in Rio de Janeiro, Brazil.
AOC takes legal action against former partner Telstra
The Australian Olympic Committee is to take legal action against telecommunications company Telstra over what it feels is a misleading advertising campaign.
DOSB misses out on gold from 2013-16 sponsor cycle
The German Olympic Committee (DOSB) has increased the value of its sponsorship portfolio for the 2013-16 cycle, but has failed to meet revenue expectations over the last decade, according to the organisation’s president Alfons Hörmann.
North American NOCs make most from Olympic brand
Olympic Committee of Portugal fuels up with Repsol
Spanish energy company Repsol has signed a sponsorship agreement with the Olympic Committee of Portugal (COP) ahead of the 2016 summer Games in Rio de Janeiro, Brazil.
BOA bags extension with Aldi ahead of Rio 2016
Supermarket chain Aldi has signed a four-year extension to its partnership with the British Olympic Association ahead of the 2016 summer Olympic Games in Rio de Janeiro, Brazil.