Multi-sport

Telecommunications company Optus has signed up as the latest sponsor of the 2018 edition of the Commonwealth Games multi-sport event, which will be staged in Australia’s Gold Coast region.

Telecommunications company Vodafone is close to agreeing a deal to take on naming rights to the former Olympic Stadium in London, according to multiple reports.

Temporary structures manufacturer Seoul Tent has agreed a deal to sponsor the 2018 winter Olympic and Paralympic Games, which will take place in Pyeongchang, South Korea.

US insurance brand Liberty Mutual Insurance Group is a top-tier sponsor of the United States Olympic Committee (USOC) and a partner of several national governing bodies in the US.

Global construction engineering company Bouygues Construction has agreed to become a partner of Paris’ bid to host the 2024 summer Olympic and Paralympic Games.

Car rental firm Thrifty has agreed a deal to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which will be held in Australia’s Gold Coast region.

The ZA Sport arm of Russian designer ZA Group has entered into a partnership with the Russian Olympic Committee (ROC).

The Pyeongchang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has entered into a partnership with Korean rice products manufacturer Cheorwon Odae-ssal.

France’s national railway company, SNCF, has agreed a deal to sponsor Paris’ bid to stage the 2024 summer Olympic and Paralympic Games.

The Pyeongchang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has signed its latest domestic sponsor for next year’s event through a deal with food products manufacturer Noodle Lovers.

Plastic products manufacturer SCGM Berhad has agreed a deal to sponsor this year’s Southeast Asian Games multi-sport event, which will take place in the Malaysian capital of Kuala Lumpur.

For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.

Malaysia Airports has reached an agreement to sponsor this year’s Southeast Asian Games multi-sport event, which will be staged in the country’s capital, Kuala Lumpur.

Financial services company First National Bank has extended an agreement that grants it naming rights to the FNB Stadium in Johannesburg, South Africa.

Health club chain 24 Hour Fitness has extended its partnership with the United States Olympic Committee (USOC).

The Netherlands Olympic Committee*Netherlands Sports Federation (NOC*NSF) has entered into a new apparel partnership with South Korean sportswear brand Fila.