Multi-sport

Japanese automotive manufacturer Toyota has agreed sponsorship deals with the Canadian Olympic Committee and the Canadian Paralympic Committee.

The Netherlands Olympic Committee*Netherlands Sports Federation (NOC*NSF) has agreed a sponsorship deal with telecommunications company KPN.

UK Sport, the body that oversees the investment of public and National Lottery money into British Olympic and Paralympic sport, has renewed its partnership with defence, aerospace and security solutions company BAE Systems.

Australian telecommunications company Optus has agreed a 10-year deal to take on naming rights to the new Perth Stadium, which is scheduled to open in January.

Equipment rental company Coates Hire has agreed a supplier partnership with organisers of next year’s edition of the Commonwealth Games multi-sport event, which will take place in Australia’s Gold Coast region.

Chinese companies Biau Bang, Beautiful Tomorrow and New Energy have agreed deals to sponsor the 2018 edition of the Asian Games multi-sport event, which will take place in the Indonesian capital of Jakarta and Palembang.

Chinese e-commerce giant Alibaba wants to build more partnerships and collaborations with international sports federations and leagues as it pursues multiple sporting goals around economic and social development…

Japanese household insecticide company Earth Chemical has agreed a deal to sponsor the Tokyo 2020 summer Olympic and Paralympic Games.
 

Six state-owned enterprises have agreed deals to sponsor the 2018 edition of the Asian Games multi-sport event, which will take place in the Indonesian capital of Jakarta and Palembang.

The Australian Olympic Committee has expressed its disappointment after the Full Court of the Federal Court today (Wednesday) dismissed its appeal against a ruling concerning alleged ambush marketing by telecommunications company Telstra surrounding the 2016 summer Olympic Games.

Croatian food producer Atlantic Grupa has reached an agreement for its Štark brand to take on naming rights to the multi-purpose Kombank Arena in Belgrade, Serbia.

Pitch International has claimed it has sold over £100m (€108.6m/$129.4m) worth of sponsorships over the past 18 months, with the agency now focusing on marketing opportunities across a host of premium sports properties.

Chinese sportswear company Anta has agreed a deal to sponsor the 2022 edition of the winter Olympic and Paralympic Games, which will take place in Beijing.

Sunscreen brand Hamilton has been named as an official supplier for the 2018 edition of the Commonwealth Games multi-sport event, which will be held in Australia’s Gold Coast region.

The Canadian Olympic Committee has partnered with Cadillac Fairview in a move that will see the organisation relocate its headquarters to one of the real estate company’s office buildings in Toronto.

Tokyo 2020 has so far generated $2.8bn (€2.4bn) in domestic sponsorship revenue – a figure that marks a record for a summer Olympic Games.