Multi-sport
Round-Up: UK investor increases sports stakes, no bids for India kit rights, Red Bull releases Royals doco, and more
London-based investor Lindsell Train has increased stakes in sports and entertainment companies including Manchester United, Disney and World Wrestling Entertainment - Financial Times
PointsBet commits to $393m marketing spend in long-term NBC deal
Global betting company PointsBet has struck a five-year agreement with US media giant NBCUniversal, through which it will become the official sports betting partner of NBC Sports
ParalympicsGB add Papa John’s to portfolio as fundraising initiative launched
ParalympicsGB has signed a fundraising focused sponsorship contract with fast food brand Papa John's as a sponsor
Fanatics signs 10-year distribution deal with Australian retailer Rebel
Licensed sports merchandising company Fanatics has agreed a ten-year distribution deal with leading Australian sports retailer, Rebel, to provide an array of licensed sports products to Australian sports…
Leverage Marketing Advisors to begin work with Opus Publishing
Sponsorship and strategy consultancy agency Leverage Marketing Advisors (LMA) has signed up luxury publishing company Opus Publishing as its latest client
Round-Up: Fifa ethics committee clears Infantino, CAF delays qualifiers, China LPGA Tour restarts, and more
Fifa president Gianni Infantino has been cleared by the organisation's ethics committee of any breach of its code in relation to his meetings with Swiss attorney-general Michael Lauber
Fanatics raises $350m in Series E funding ahead of likely IPO
International sports merchandiser Fanatics has raised $350m (£267.7m/€296.2m) in its latest investment round and appears to be preparing for an initial public offering.
Sportfive extends Commonwealth Games ties with Australia sponsorship remit
The Sportfive agency has been appointed today (Thursday) to an exclusive ‘multi-year’ sponsorship representation deal with Commonwealth Games Australia.
Acronis turns to Sportfive to manage sponsorship portfolio
The Sportfive agency has been appointed to manage and deliver the international sports sponsorship portfolio of Acronis, the cyber protection firm
Schiphorst leads Sportfive’s new management team in Germany
Sportfive has named a new management team that will oversee its operations in Germany, led by Hendrik Schiphorst, a long-standing executive at the agency
Atos pays more to deliver ‘most complex IT contract in sports’ through Paris 2024
The four-year extension to the International Olympic Committee’s TOP sponsorship with technology partner Atos – starting after the Tokyo 2020 Summer Games – was contracted at an increase on the previous deal,…
Nike financially ‘hammered’ by Covid-19 but Knight optimistic for sport’s comeback
Nike underperformed Wall Street expectations by more than $900m ($762
PointsBet strikes multifaceted partnership with Kroenke Sports & Entertainment
Global sportsbook operator PointsBet has signed a multiyear, multifaceted sports betting partnership with sports ownership group Kroenke Sports & Entertainment (KSE)
Round-Up: A-League spectator tests positive, big firms eye IPL sponsorship, T1 expands Twitch deal, and more
The mass participation element of the London Marathon has been cancelled due to Covid-19, but the elite race will take place - BBC
Round-Up: Real Madrid tops brand value chart, Puma says financial guidance ‘impossible’, Beijing 2022 fashion line launched, and more
Real Madrid is the world's most valuable football brand, according to an annual report by brand consultancy Brand Finance. The report says the Spanish club's brand is worth €1.419bn ($1.6
Round-Up: IPL in UAE awaiting govt nod, Indian Super League salary cap complaint, All Blacks v NRL game still alive, and more
World Athletics said Olympic qualification for marathon and race walk events will restart from September 1, three months earlier than previously announced - Reuters/CNA
Sponsorship industry confidence on the rise, reports ESA survey
The European Sponsorship Association (ESA) has reported a “sharp rise in confidence” across both the UK and continental Europe in the third wave of its sponsorship industry-wide survey.
Fidelity ‘in talks’ to invest $350m in Fanatics
Boston-based financial services company Fidelity Investments is in talks to invest $350m (£275m/€301.74m) in international sports merchandising company Fanatics.