Multi-sport
Fanatics adds non-apparel expertise with WinCraft deal
Fanatics has further strengthened its position in the licensed sports merchandise marketplace by acquiring WinCraft
Round-Up: SA v England postponed, Breakdancing at Paris 2024, Discovery-JTBC golf tie-up, and more
The South Africa v England one-day international cricket series in South Africa was postponed, following concerns about the welfare of players and after reports of breaches of the bio-secure bubbles surrounding…
Team GB athletes ‘hit by Nike sponsorship cuts’
Several British athletes are facing financial challenges after Nike reduced its spend on player endorsement deals as a result of the Covid-19 pandemic
Gambling sponsorship ban ‘to be considered’ as part of UK law review
Calls for a ban on gambling companies advertising on the shirts of sports teams in the UK are set to be considered next week as part of a wider review of betting laws
Round-Up: CSL fans baulk at team name changes, Barcelona delays wage payments, and more
Fans have reacted angrily to an order by the Chinese Super League that clubs change their names to remove references to parent companies and investors
Hyperice partners with USA Track & Field, USA Cycling
Hyperice, the leading recovery and performance technology company, has further expanded its reach within the sports industry by striking multiyear partnerships with USA Cycling and USA Track & Field
Round-Up: Silver says NBA ‘exporter of American values’, B.League increases revenue, Saucony sponsors Chinese athletics, and more
NBA president Adam Silver defended his organisation's engagement with China under questioning in a US interview, saying that the league was "an exporter of American values" - GQ, CBS, SCMP
Wanda Sports Q3 revenues down 42 per cent but net profit reported
Wanda Sports Group, the owner of the Infront agency, among other interests in sport, has reported a 42-per-cent drop in third-quarter revenues, primarily due to the impact of the Covid-19 pandemic coupled…
MarketPryce created to connect athletes with brands
A new sponsorship portal has debuted with the aim of making it easier for athletes and brands to connect for potential marketing deals.
Under Armour, Stephen Curry create Curry Brand division
Sports apparel company Under Armour has partnered with Golden State Warriors superstar Stephen Curry to create the standalone Curry Brand, which features shoes and clothes for a number of sports including …
Birmingham 2022 secures North’s telecoms services
The organising committee of the 2022 Commonwealth Games in Birmingham has signed technology specialist North as the 'Official Network Technology Integrator' for the event
Round-Up: Shanghai and Delhi runs go ahead, Indian kabaddi and badminton leagues postponed, and more
Around 9,000 runners took part in the Shanghai International Marathon on Sunday - RTHK
Round-Up: Migu partners with Zhibo.tv, K League to renew title sponsor, KBO prize money falls, and more
Chinese streaming platform Migu announced a three-year partnership with digital sports platform China Sports Zhibo.tv to produce content around domestic and international sports events - SportsMoney
DAS Security takes cybersecurity role at 2022 Asian Games in Hangzhou
Chinese company DAS Security has become the 10th prestige partner of the 2022 Asian Games in Hangzhou, China, taking up rights in the official cybersecurity category
Digital segmentation central to Two Circles approach following $45m TRM deal
The segmentation of digital audiences to provide sponsors with the most effective platform to activate is to be central to the strategy adopted by the combined entity created following the acquisition…
Sinclair signs landmark pact with Bally’s for RSN naming rights
Media company looks to gambling sector to transform sports viewing experience
Round-Up: Olympics athletes won’t be forced vaccinate, CFA to reduce salary cap, Nielsen Sports to return in Singapore, and more
Athletes will not be forced to get Covid-19 vaccinations ahead of next year's Olympics, but they should do so as a "demonstration of solidarity" with the Japanese people, IOC president Thomas Bach said…
Omnicom’s Fuse makes move into APAC with Singapore office
Fuse, the sponsorship activation and strategy agency owned by Omnicom Media Group, has launched a Singapore-based operation to head up its activities in the Asia-Pacific region