Motorsport

The Mercedes, Williams and Force India Formula One teams have each entered into a new commercial partnership ahead of the 2015 season of the motor racing championship.

Japanese electronics company Epson has signed a multi-year partnership with the Mercedes Formula One motor racing team.

German helmet manufacturer Schuberth has signed a multi-year agreement to become an official supplier of the Mercedes Formula One motor racing team.

Formula One motor racing team Force India has confirmed a multi-year sponsorship deal with Latin American insurance group Inter.

Lexar took on the designation of Official Supplier to the FIA World Rally Championship and provided a range of memory and workflow solutions. It was considered there was no better place to demonstrate the reliability  of Lexar’s range of memory solutions than in capturing the action from the series.

The Force India Formula One motor racing team has agreed a new sponsorship deal with Japanese IT services and products firm NEC for 2015, while extending its partnership with vodka brand Smirnoff for a second season.

Tequila brand Jose Cuervo has signed a partnership with the Force India Formula One team, effective from the 2015 season of the motor racing championship.

News broadcaster CNN International has reached a multi-year agreement to partner the McLaren Formula One motor racing team from the 2015 season.

British clothing company Hackett has signed a multi-year agreement with Williams Formula One to serve as the motor-racing team’s official clothing supplier.

Transportation insurance company TVM is using sports sponsorship as a story-telling platform and a tool to drive client engagement.

Swiss watch manufacturer Rolex has extended its title sponsorship of Formula One’s Australian Grand Prix for a third consecutive year.

Unilever-owned personal care brand Rexona is paying a premium from 2015 to 2016 to partner the Williams Martini Racing Formula One team.

Dutch recruitment company Randstad has renewed its deal with the Williams Martini Racing Formula One team because the team provides an efficient global marketing platform.

Mexico-based telecoms giant América Mόvil has extended its sponsorship with the Sahara Force India Formula One team for the 2015 season.

Formula One motor-racing team Ferrari has signed a sponsorship deal with Mexican telecommunications company America Móvil.

Deodorant brand Rexona is targeting new markets and a wider demographic of customers through its continued presence in Formula One.