Motorsport
SportPesa confirms Racing Point F1 title deal
Kenyan online bookmaker SportPesa has officially announced its title partnership deal with the Racing Point Formula One team, trailed in SportBusiness Sponsorship last month
McLaren partners BAT for ‘A Better Tomorrow’, jury still out on vaping brands
McLaren Racing F1 team has signed a new global partnership with British American Tobacco (BAT)
ROKiT steps up launch plans with Williams title sponsorship
Formula One motor-racing team Williams has today (Monday) unveiled telco ROKiT as its new title sponsor
Liqui Moly seeking to ‘make a splash’ with F1 association
Lubricants manufacturer Liqui Moly has agreed a deal to sponsor a group of Formula One races as it furthers its efforts to expand in markets outside of home nation Germany
Trouble for Philip Morris as Australia investigates Ferrari-Mission Winnow branding
Tobacco giant Philip Morris International is bracing itself for trouble Down Under, after the Australian government launched several investigations into the legality of its new Ferrari-Mission Winnow branding
Consorzio Prosecco DOC joins forces with MotoGP
Italian sparkling wine Consorzio Prosecco DOC has signed as an official supplier of MotoGP
F1 grows tech sector coverage with Cyber Security 1 AB deal
Formula One has struck a “cash, consultancy and supply” deal with Cyber Security 1 AB to protect the motorsports series from potential cyber threats.
MyWorld eyes international exposure with Toro Rosso
Formula One motor-racing team Toro Rosso has entered into a partnership with the myWorld group of companies
Haas F1 extends Jack & Jones partnership
Danish menswear brand Jack & Jones has renewed its sponsorship deal with US Formula One motor-racing team Haas F1
Liberty Media taking stock on F1, but not selling up – source
Formula One owners Liberty Media have valued the property to gauge the progress of its investment, but not for sale purposes, an industry source has told SportBusiness Sponsorship
Firestone extends historic IndyCar association
US motor racing series IndyCar has extended its long-running association with Firestone by retaining the Bridgestone-owned brand as its Official Tyre Partner for a further five years
Nascar signs General Tire partnership
North American stock car-racing series Nascar has signed a multi-year partnership with General Tire
McLaren signs latest new drinks sponsor
Formula One motor racing team McLaren has signed its second new sponsor in the space of a week after agreeing a multi-year deal with drinks brand Huski Chocolate
Red Bull Racing enters new F1 territory with cryptocurrency partner
Red Bull Racing has claimed a first through a new multi-year partnership with global cryptocurrency FuturoCoin
Fiat Chrysler brands double up on NHRA title deals
Fiat Chrysler-owned car brand Dodge and car part brand Mopar have teamed up with Shell-owned lubricant Pennzoil to take title and presenting sponsor positions at four National Hot Rod Association events…
Sauber F1 team rebrands as Alfa Romeo Racing
Swiss Formula One team Sauber has rebranded as Alfa Romeo Racing through an extended agreement with the Italian automotive marque
McLaren teams up with Estrella Galicia 0,0
Formula One team McLaren has entered into a new partnership with Spanish non-alcoholic beer brand Estrella Galicia 0,0
Gainbridge to support US roll out with Indy 500 deal
Online annuity and life insurance brand Gainbridge has signed as the new presenting sponsor of US motor racing event the Indianapolis 500