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Haas F1 extends Jack & Jones partnership

Danish menswear brand Jack & Jones has renewed its sponsorship deal with US Formula One motor-racing team Haas F1.

The new deal covers the 2019 F1 season and will grant Jack & Jones continued brand exposure on the team’s cars, personnel uniforms and driver race overalls.

The company’s logo will appear on the rear wing of the team’s VF-19 cars, as well as on the nose, and inside and outside of the halo.

Jack & Jones first partnered with Haas F1 ahead of the 2018 season. The new deal will bring a range of exclusive content that will seek to promote Jack & Jones’ denim strengths.

Jack & Jones will also host appearances by Haas F1 drivers Kevin Magnussen and Romain Grosjean. Behind-the-scenes content will also be produced and shared exclusively across its marketing platforms.

Last October, Haas F1 announced British energy drinks brand Rich Energy as its new title sponsor in a multi-year deal that begins with the upcoming 2019 season.