Motorsport
Goodyear signs new WEC deal as Monza, Kyalami added to calendar
Tyre manufacturer Goodyear has been unveiled as a premium partner of the World Endurance Championship as part of a wider agreement involving the Automobile Club de l’Ouest (ACO) and the European Le Mans S…
GMR steps up as title sponsor of IndyCar Grand Prix
The IndyCar motorsport series has agreed a deal for medical services provider Global Medical Response (GMR) to become the title sponsor of the IndyCar Grand Prix, an annual road-course race held at Indianapolis…
Carey defends lack of F1 sponsorships in Liberty Media era
Formula 1 chief executive Chase Carey has defended the lack of major sponsorship deals secured since Liberty Media’s takeover of the motor-racing championship, adding that he has a “three-page back lis…
W Series lands ROKiT as first major sponsor
The W Series has secured its first major partner with the announcement that the ROK Group has further enhanced its presence in motorsport with its telco brand ROKiT Phones backing the fledgling women’s s…
FREE | Sponsorship deals in Motorsport, 2019
Formula One deals make up nine of the top ten deals by value per season across Formula One, Formula E and MotoGP
Nascar unveils inaugural premier partners to sponsor revamped Cup Series
US stock car racing series Nascar has ushered in its new tiered sponsorship model by announcing that Busch Beer, Coca-Cola, Geico, and Xfinity will be the premier partners of the renamed Nascar Cup Series.
Data Snapshot: Motorsport 2019
The top central and team title deals across Formula One, Formula E and MotoGP.
BAT upgrades to Principal Partner with McLaren F1, sponsors Indycar entry for 2020
British American Tobacco (BAT) has upgraded from a Global Partner to a Principal Partner of McLaren Racing, just one season into its association with the Formula One team
Moldow extends backing of Speedway Grand Prix
Danish manufacturing company Moldow has renewed its sponsorship of the Speedway Grand Prix motorcycling series
FxPro extends with McLaren Racing, retains on-car branding
Online forex broker FxPro has signed a multi-year extension to its sponsorship agreement with the McLaren Racing Formula 1 team
North West 200 boosted by renewed backing of title sponsors
Taxi company fonaCAB and oil distributor Nicholl Oils have extended their backing of motorcycling showpiece the North West 200 by agreeing a three-year extension to their title sponsorship deals
Formula E buoyed by Julius Baer and Saudia sponsorship renewals
Swiss private banking group Julius Baer has agreed a two-season extension to its global sponsorship of Formula E, while the electric racing series has retained Saudi Arabian Airlines (Saudia) as title…
ROKiT enters Formula E with Venturi Racing
The ROK Group has furthered its presence in motorsport, with its ROKiT telco brand agreeing a three-year title sponsorship deal with Formula E team Venturi Racing
Nascar president claims TV ratings rise, teases new sponsors
Nascar president Steve Phelps has hailed the positive direction of the US stock car racing series, claiming that TV viewership is up four percent this year on domestic broadcast partners NBC and Fox.
Dixie Vodka lands wide-ranging Nascar sponsorship
North American stock car-racing series Nascar has entered into a multi-year partnership with American-made craft spirit brand Dixie Vodka
Formula One to promote Expo 2020 Dubai
Expo 2020 Dubai has agreed a sponsorship deal with the Formula One motor-racing championship
W Series targets profitability by third season
The founder of the W Series female motor racing championship, Catherine Bond Muir, has said the event will be profitable by its third season and is aiming for a calendar of 12 to 14 races, up from six…
GT Series unlikely to seek new title sponsor
SRO, which organises the GT Series, has revealed that it is unlikely to look for a new title sponsor after Swiss watchmaker Blancpain recently opted to end its support of the motorsport series