Motorsport
McLaren Racing brings in crypto platform OKX
Racing team grows its presence in cryptocurrency landscape
Hard Rock to become title sponsor of W Series 2022 opener
Hard Rock International, the United States-based hotel, restaurant and casino company, has struck a deal to become the title sponsor of the W Series 2022 season-opening double-header at the Hard Rock Stadium…
Gallagher secures wide-ranging IndyCar partnership
United States-based insurance firm Gallagher has secured a new, multiyear partnership with Penske Entertainment, which will span across various assets within the NTT IndyCar Series and branding at Indianapolis…
Formula E/DHL extension buffs sustainability focus
Formula E and long-time sponsor DHL extended their deal for the 2021-22 season at a largely unchanged fee, SportBusiness Sponsorship understands
Vodafone Business to drive technology innovation for Extreme E
Off-road electric racing series Extreme E has agreed a new deal with the business arm of UK telecommunications company Vodafone
McLaren to provide manufacturing expertise in Sanofi sponsorship
McLaren Racing has signed global healthcare company Sanofi as a sponsor.
The multi-year deal will see McLaren collaborate with Sanofi to help develop the latter’s manufacturing operations.
TVR looks to showcase move to electric with Formula E deal
British sports car manufacturer TVR has signed a short-term sponsorship agreement with electric racing series Formula E
McLaren’s Castore deal expands to include IndyCar
McLaren Racing has expanded its association with UK-based sports performance wear company Castore to include sponsorship of its IndyCar team
FlexBox transfers AlphaTauri F1 sponsorship rights to Ziba Foods
Formula 1 team AlphaTauri has added nutritional brand Ziba Foods to its sponsorship portfolio via its agreement with existing sponsor, logistics company FlexBox
Haas and AlphaTauri F1 teams add new sponsors
The Haas F1 team has signed up payments platform TransferMate as a sponsor
IndyCar renews TAG Heuer partnership, strikes Autograph NFT deal
Luxury watchmaker TAG Heuer has renewed its multiyear partnerships with the NTT IndyCar series and Indianapolis Motor Speedway.
Haas F1 rejects Uralkali demand for return of €12m title payment
Haas Formula 1 has told former title sponsor Uralkali that it will not refund the €12m ($13m) paid by the Russian fertiliser company before Haas terminated the contract in response to Russia’s invasion of …
TAG Heuer to put on Miami Design District fan experience in conjunction with Miami GP
Swiss luxury watchmaker TAG Heuer is helping to put on a pop-up fan experience from May 2-7 in Miami Design District’s Jungle Plaza to coincide with the inaugural Formula 1 Miami Grand Prix at the Hard R…
Volvo Construction Equipment signed as World RX supplier
The sponsorship portfolio of the World Rallycross Championship (World RX) has been bolstered by the addition of Volvo Construction Equipment
MSC Cruises and Salesforce headline quartet of F1 additions
Formula 1 has added at least $78.5m (€72.1) in sponsorship portfolio value via four new deals announced over the last two months, SportBusiness understands.
ROKiT Venturi Racing appoints Turnstile agency in wake of Maserati link-up
Formula E’s ROKiT Venturi Racing has appointed the Turnstile agency to assess the value of its intellectual property rights following the multi-year agreement between the racing team and sports car br…
FTX to help stage three-day Miami Beach fan experience in conjunction with Miami GP
The inaugural Formula 1 Miami Grand Prix set for May 6-8 at Hard Rock Stadium will be accompanied by a three-day fan experience in Miami Beach, Florida, in the heart of greater Miami.
Tissot ups MotoGP involvement with Grand Prix of Portugal title sponsorship
Swiss watchmaker Tissot has expanded its involvement in MotoGP by acquiring the title sponsorship rights to the Grand Prix of Portugal