Motorsport
McLaren extends and expands Cisco deal in latest sponsorship move
McLaren Racing has signed an extension and expansion of its sponsorship deal with technology company Cisco, making the brand an Official Technology Partner of the McLaren Formula 1 team
Sepang remains on MotoGP calendar, Petronas on board as title sponsor
The Malaysian Grand Prix at the Sepang International Circuit will remain on the MotoGP calendar until at least 2024 after the venue struck a renewal of its long-running relationship with the series' organiser…
F1 Australian GP serves up three-year sponsorship with Idle Hour Vodka
The Australian Grand Prix Corporation has agreed a three-year sponsorship deal with Brisbane-based alcoholic drinks brand Idle Hour Vodka ahead of the return of the Formula 1 race next month
F1 signs MSC Cruises as global sponsor, adds AlphaTauri as supplier
Formula 1 has signed up global cruise line MSC Cruises to the top tier of its sponsorship portfolio
F1: Mercedes signs up Akkodis and Eight Sleep, Alfa Romeo secures Puma deal
The Mercedes Formula One team has signed up IT and engineering specialists Akkodis as a sponsor
Williams Racing secures Bang & Olfusen sponsorship
Williams Racing has signed high-end audio technology company Bang & Olufsen to its sponsorship portfolio
McLaren Racing secures wide-ranging Google sponsorship
McLaren Racing has signed technology giant Google to its sponsorship portfolio in a multi-year deal which makes the company an Official Partner of the McLaren Formula 1 team and the McLaren MX Extreme …
Saudi Arabian GP likely to remain in Jeddah until 2025
The Saudi Arabian Grand Prix is set to remain in Jeddah for four more seasons while a new circuit is constructed in Qiddiya, the Saudi Automobile and Motorcycle Federation has said
Goodyear acquires title sponsorship of FIA European Truck Racing Championship
The FIA European Truck Racing Championship’s (ERTC) sponsorship contract with tyre manufacturer Goodyear has been expanded to include title rights to the series.
F1 ‘close to announcement’ of lucrative Salesforce sponsorship
Formula 1 is set to sign enterprise software company Salesforce as a sponsor, according to reports
Alfa Romeo continues cryptocurrency drive with Vauld sponsorship
The Alfa Romeo Formula 1 team has signed up cryptocurrency lending platform Vauld as a sponsor
Formula 1 signs Lenovo sponsorship as brand’s motorsport presence grows
Formula 1 has signed up technology company Lenovo to its portfolio of central sponsors.
The multi-year deal makes Lenovo an Official Partner of Formula 1 ahead of its 2022 season
Uralkali demands refund after Haas sponsor deal terminated
Russian potash fertiliser producer and exporter Uralkali has said it will take legal action following the termination of its sponsorship agreement with Formula 1 motor-racing team Haas
Michelin extends with MotoE to 2024
French tyre brand Michelin has extended its supplier relationship with MotoE, the race series for electric motorcycles, until at least 2024
Haas F1 ends deal with title sponsor Uralkali
Formula 1 team Haas has terminated its title sponsorship deal with Russian potash fertiliser producer and exporter Uralkali amid the ongoing conflict in Ukraine
Supercars secures Pizza Hut sponsorship
Australian motor racing series Supercars has announced a sponsorship agreement with fast-food chain Pizza Hut ahead of the beginning of the 2022 season this weekend
Alfa Romeo F1 team adds Hyland to sponsorship portfolio
The Sauber Group-owned Alfa Romeo Formula 1 team has signed up global content services provider Hyland as a sponsor
Puma extends W Series sponsorship
Sportswear brand Puma has renewed its sponsorship agreement with the W Series, the all-female car racing series, ahead of the beginning of the third edition of the series in June