Motorsport
Mercedes add Solera to portfolio ahead of new F1 season
The Mercedes Formula 1 team has signed up vehicle management specialist Solera to its sponsorship portfolio
EXCLUSIVE: Qatar Airways to replace Emirates as Formula 1’s airline sponsor
Qatar Airways is set to be announced as the new airline sponsor of Formula 1, ousting incumbent Emirates to secure the rights
FIM World Supercross Championship appoints TGI Sport to support sponsor search
The FIM World Supercross Championship (WSX) has appointed sports rights and marketing agency TGI Sport to support its search for international sponsors
DHL extends long-term backing of Formula E, Bandeirantes agrees rights deal
Logistics company DHL has agreed a multi-year extension to its Formula E sponsorship deal, while the electric car-racing championship has signed a rights deal with Brazilian commercial broadcaster Bandeirantes
Ferrari adds Genesys as new sponsor, terminates Velas blockchain deal
Italian motorsport organisation Scuderia Ferrari has signed US software company Genesys as a new sponsor, while confirming the termination of a deal with Swiss blockchain technology company Velas Network
McLaren expands Castore deal to include Extreme E and Formula E teams
McLaren Racing has extended and expanded its agreement with sportswear brand Castore
F1’s Zhou signs Dior deal, extends with HSBC
Chinese Formula 1 driver Zhou Guanyu has agreed a new endorsement deal with Dior, while also extending his contract with HSBC
Andretti Global, Cadillac partner for potential F1 team
Andretti Global, the parent company of Andretti Autosport, is stepping up its bid to secure a Formula 1 entry by partnering with American automotive company General Motors for a proposed two-car Andretti…
EssilorLuxottica expands Ferrari relationship
French-Italian eyewear company EssilorLuxottica has extended its sponsorship agreement with the motorsport interests of Italian automotive marque Ferrari
Hankook adds five-race title sponsorship to Formula E association
Formula E’s association with its tyre supplier Hankook has expanded to include title sponsorship of five races in 2023.
The Circuit Collection – DHL + BEEN London & Formula One
DHL dovetailed its Formula One (F1) partnership, with its focus on positive fashion and its own corporate zero waste sustainability commitments, through an activation launched in May 2022 called ‘The C…
Gulf Air extends backing of F1’s Bahrain GP
Formula 1 has announced that Gulf Air, the national carrier of Bahrain, will continue as the title sponsor of the Kingdom’s grand prix following the renewal of a deal that has been running since the e…
Williams secures £26m payout in legal battle with former sponsor Rokit
Williams Racing has secured a payout of just over £26.2m (€30.5m/$32.1m) after winning a legal battle against former title sponsor, venture capital conglomerate Rokit.
Julius Baer extends with Formula E
Formula E founding partner Julius Baer has extended its sponsorship of the electric racing car series until the end of 2026
Extreme E secures Kaizen Clean Energy deal
Electric racing series Extreme E has signed up Kaizen Clean Energy as a sponsor
NASCAR, Goodyear extend long-running partnership
NASCAR has extended its long-running partnership with the Goodyear Tire & Rubber Company in multiyear deal, continuing the American multinational tire manufacturing company's position as the exclusive …
Red Bull targeting $30m in licensing revenues after splitting apparel category
Red Bull Racing is targeting $30m in licensing revenue after deciding to split its apparel licensing category into five separate tiers once its current deal with Puma expires.
Red Bull Racing signs New Era as part of new apparel strategy
Red Bull Racing has signed a branded licensing agreement with global headwear company New Era