Mixed Martial Arts

The Ultimate Fighting Championship has renewed its partnership with Volkswagen Brazil until 2020

UFC has tied up a new partnership with Motel 6, which will become the mixed martial arts organisation's first Official Economy Lodging Partner, a new sponsorship category

The world’s largest poker brand, PokerStars, featured at the UFC’s final pay-per-view event of 2018, having signed as the UFC’s first-ever ‘Official Poker Partner’ in December. Poker

The Ultimate Fighting Championship (UFC) mixed martial arts promotion has signed partnerships with cryptocurrency firm Litecoin and poker brand PokerStars

US energy drink brand Monster Energy has renewed its Global Partner deal with US-based mixed martial arts organisation Bellator

Mexican beer brand Modelo is paying between $12m (€10.6m/£9.2m) and $14m per year as the new Official Beer of the Ultimate Fighting Championship, according to industry sources.

UFC partner AirAsia will get ‘unprecedented branding’ at this weekend’s big fight between UFC legend Conor McGregor and Khabib Nurmagomedov at the T-Mobile Arena in Las Vegas. Bi

UFC has signed a new multi-year deal with Australia’s largest pub and hotel chain ALH Group.

Conor McGregor hasn’t fought since boxing against Floyd Mayweather in August 2017 and his last Mixed Martial Arts (MMA) outing was nearly two years ago – but he remains the biggest draw in Ultimate Figh…

Mixed martial arts organisation the Ultimate Fighting Championship has opened up a new sponsorship category by partnering with all-organic meal delivery service Trifecta Nutrition

Apparel company PVH has agreed a deal for its Van Heusen formalwear brand to become the official men’s dress furnishings provider of the Ultimate Fighting Championship mixed martial arts organisation.

Mixed martial arts promotion the Ultimate Fighting Championship has agreed a sponsorship deal with betting company Parimatch, which becomes its first marketing partner in the Commonwealth of Independent…

Low-cost airline AirAsia has signed sponsorship deals with leading mixed martial arts and surfing organisations to help grow the brand in important Asia-Pacific markets such as China and Australia

The Ultimate Fighting Championship mixed martial arts organisation plans to host five events in Asia and Australia in 2018 as it consolidates its presence in Asia-Pacific and creates more assets for its expanding regional sponsorship roster.

The One Championship mixed martial arts series has agreed a sponsorship deal with telco Telenor Myanmar.

Mixed martial arts promotion Bellator has entered into a partnership with US telco Boost Mobile.