Mixed Martial Arts
UFC partners with Hollywood actor’s supplements firm
Mixed martial arts series the Ultimate Fighting Championship has struck a partnership with sports supplement provider Performance Inspired.
UFC signs Asia-Pacific partner
UFC signs first-ever hospital partner
One Championship teams up with GoDaddy
IMG turns UFC focus to long-term, central deals
The WME-IMG agency, which bought the Ultimate Fighting Championship mixed martial arts promotion for $4bn (€3.8bn) in July, wants to bring more blue-chip sponsors to the organisation on longer-term contracts and significantly increase the figure it generated from sponsorship in 2015.
IMMAF pins down Greenhill extension
Sportswear and equipment manufacturer Greenhill has renewed its partnership with the International Mixed Martial Arts Federation.
UFC seals Tabcorp deal for Australian market
The Ultimate Fighting Championship mixed martial arts series has entered into a partnership with Australian gaming and gambling group Tabcorp.
Harley-Davidson gears up UFC support in Asia-Pacific
Motorcycle manufacturer Harley-Davidson has expanded a partnership with the Ultimate Fighting Championship mixed martial arts series.
Monster Energy pays double as Bellator proves value
Central deal values for the US-based Bellator mixed martial arts (MMA) organisation have doubled over the past three years as its live television ratings reach new highs.
IMMAF signs kit partnership with Adidas licensee
The International Mixed Martial Arts Federation has entered into a partnership with Double D, an official martial arts licensee of German sportswear giant Adidas.
IMMAF pins down equipment partner
The International Mixed Martial Arts Federation has entered into a partnership with combat sportswear and apparel provider Phantom Athletics.
Under Armour grows Asian profile with One Championship
US sportswear brand Under Armour has expanded its presence in the Asia-based mixed martial arts organisation One Championship to support growth plans in Southeast Asia.
One Championship kit deal “possible”
Victor Chu, senior vice-president, commercial partnerships, for One Championship, said a UFC-style competition-wide apparel agreement was something the organisation “was open to” following its recent deal with sportswear manufacturer Under Armour.
Bellator energised by extension with major sponsor
Energy drinks company Monster Energy has agreed a multi-year extension to its partnership with mixed martial arts series Bellator.
One Championship strikes out with Under Armour partnership
US sportswear manufacturer Under Armour has entered into a partnership with Asian mixed martial arts promotion the One Championship.
UFC seeks to boost performance with Exos
Sports training and nutrition company Exos has signed a year-long partnership with the Ultimate Fighting Championship mixed martial arts series.
UFC stays on track with Toyo Tires extension
The Ultimate Fighting Championship mixed martial arts series has agreed a multi-year extension to its partnership with Toyo Tires.
IMMAF signs equipment partner for European Championships
The International Mixed Martial Arts Federation (IMMAF) has agreed a deal for sportswear and equipment provider Greenhill to become an official partner of its 2015 European Open Championships of Amateur MMA.