Ice Hockey

Ice Hockey
Fan Engagement

The National Hockey League has unveiled the sponsorship activations for the Truly Hard Seltzer NHL All-Star Beach Festival fanfest, which will accompany the NHL All-Star Game taking place at FLA Live Arena…
Ice Hockey
Sponsorship & Marketing

Discover Financial Services has become the league-wide helmet sponsor of the Premier Hockey Federation as part of a partnership extension through the remainder of the 2022-23 PHF season
Ice Hockey
Sponsorship & Marketing

North American sports drink brand BioSteel has expanded its presence in the National Hockey League ecosystem by partnering with six teams
Ice Hockey
Events

T-Mobile Park, the home of Major League Baseball's Seattle Mariners, will host the 2024 NHL Winter Classic, which will be contested between the Seattle Kraken and the Vegas Golden Knights
Ice Hockey
Sponsorship & Marketing

The National Hockey League has signed a three-year extension with the Pittsburgh, Pennsylvania-based PPG as the league’s official paint partner in the United States and Canada.
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Nashville Predators have partnered with sports betting and iGaming operator BetMGM as the team's official sports betting partner in a multiyear agreement
Ice Hockey
Sponsorship & Marketing

The National Hockey League’s Florida Panthers have expanded their partnership with Coral Gables, Florida-based community bank Amerant Bank, which has been designated the official bank of the Panthers and …
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Arizona Coyotes have agreed to a multiyear partnership with Goodwill of Central and Northern Arizona to have the Goodwill brand appear on the team's home game helmets
Ice Hockey
Sponsorship & Marketing

Monster Energy has been named the official energy drink partner of the National Hockey League's New York Rangers and Madison Square Garden.
Ice Hockey
Sponsorship & Marketing

The National Hockey League has announced a multiyear extension of its partnership in the United States with liquor brand Jägermeister, which will remain the “official shot of the NHL.”
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Columbus Blue Jackets have named Columbus, Ohio-based financial services company Bread Financial as the team's latest championship partner and home helmet sponsor in a multiyear …
Ice Hockey
Sponsorship & Marketing

Gatorade Canada has announced a new partnership deal with the Professional Women’s Hockey Players Association ahead of their upcoming fourth season that kicks off on October 14 in Montreal, Canada.
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Florida Panthers have named Fort Lauderdale, Florida-based automotive retailer AutoNation as the team's inaugural road jersey patch sponsor in a multiyear deal
Ice Hockey
Sponsorship & Marketing

The National Hockey League has secured a multiyear Canadian partnership with Henkel Canada in which the multinational chemical and consumer goods company's Purex brand has been named the league's official…
Ice Hockey

Swiss beer brand Brauerei Schützengarten activated its sponsorship of hockey team SC Rapperswil-Jona Lakers following a 2020-21 season of success on the ice that was missed by fans due to the pandemic …
Ice Hockey
Sponsorship & Marketing

Amid the fallout of sexual assault scandals with Hockey Canada, the country's ice hockey governing body, American athletic clothing brand Nike has suspended its sponsorship after other sponsors did the…
Ice Hockey
Sponsorship & Marketing

The National Hockey League's New York Islanders and Ottawa Senators have both announced new helmet sponsorship deals for the upcoming 2022-23 season, reflecting continued corporate interest in the asset
Ice Hockey
Sponsorship & Marketing

Hockey equipment designer and manufacturer CCM has been named the new official equipment sponsor of the Professional Women’s Hockey Players Association ahead of the upcoming fourth season.