Horse Racing

Alcoholic drinks company Diageo has reached a deal for its Guinness brand to become an official partner of Aintree Racecourse for the 2014 Grand National horse racing showpiece.

Washington state-based wine producer 14 Hands Winery has been named as a sponsor of the Kentucky Derby horse race.

Luxury watch brand Longines has expanded its long-standing involvement in horse racing through a five-year sponsorship agreement with the Australian Turf Club.

Online gambling company Betfair has agreed a two-year deal with the Chester Race Company to become the official Wi-Fi and digital gaming partner of Chester Racecourse.

Construction and agricultural machinery manufacturer JCB has announced a six-year extension to its naming sponsorship of showpiece horse race the Triumph Hurdle at Cheltenham Racecourse.

Aintree Racecourse has reached a three-year deal with Betfred to make the UK bookmaker the official betting partner of its showpiece Grand National Festival.

UK-based property company the Cromer Group has reached a deal to sponsor the Irish St Leger horse race for the next three years.

Punchestown Racecourse has announced Bibby Financial Services Ireland as the title sponsor of its showpiece Gold Cup race.

Qatari private investment company QIPCO Holdings has increased its presence in British horse racing through a wide-ranging five-year deal to become the first ever official partner of Royal Ascot.

Asian online bookmaker Dafabet is using sponsorship of football clubs and snooker events in the United Kingdom to drive revenue in its core Asian markets

British bookmaker Coral is likely to spend more on sports sponsorship in the next 12 months as it tries to bridge the gap between its UK retail betting market share of around 20 per cent via 1,700 betting…

UK bookmaker Coral, a division of online and land-based betting operator Gala Coral, has agreed a five-year extension to its title sponsorship of the Welsh Grand National annual horseracing event.

The UK’s Arena Racing Company has confirmed title sponsorship deals with bookmakers 32Red, Ladbrokes, Coral and Bookmakers.co.uk for its new All-Weather Championships.

Cognac brand Hennessy has extended its title sponsorship of horse racing’s Gold Cup by a further three years.

Bookmaker Paddy Power has renewed its association with Cheltenham Racecourse by becoming the naming sponsor of the second day of the Open Meeting at the English horse racing venue.

Bloodstock sales company Tattersalls has reached a deal with the Curragh Racecourse to become the title sponsor of the Irish 2000 Guineas for the next three years.