Horse Racing
DraftKings: Expanding portfolio to support brand growth
Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.
DP World commits to UAE racing with Meydan Group partnership
Emirati marine terminal operator DP World has signed a five-year strategic sponsorship agreement with equestrian-focused investment group Meydan to become a ‘pillar partner’ of the organisation and sponsor of the Group 1 race, Dubai Turf, in the Dubai World Cup.
Greenall’s Gin takes a leap with Jockey Club
UK gin brand Greenall’s has signed a three-year sponsorship agreement with British horse racing commercial group the Jockey Club.
Betdaq gallops on with Doncaster and Royal Windsor
Online betting exchange Betdaq has extended its partnerships with UK racecourses Doncaster and Royal Windsor for 2015.
Goodwood secures landmark Qatar deal
The State of Qatar has bolstered its presence in British horseracing through a 10-year title sponsorship agreement for the Goodwood Festival.
Coral extends Scottish Grand National deal
Betting company Coral has extended its title sponsorship of the annual Scottish Grand National horse race.
Boylesports retains Irish Grand National spot
Bookmaker Boylesports has signed a two-year extension to its title sponsorship of the Irish Grand National horse race.
Longines adds Japan Cup to horse racing portfolio
Luxury Swiss watch brand Longines has bolstered its established presence in horse racing through a sponsorship agreement with the Japan Racing Association for the Japan Cup.
Longines expands horseracing portfolio with Breeders’ Cup deal
Swiss watchmaker Longines has agreed a deal to become an official partner of the 2014 Breeders’ Cup US horseracing showpiece.
Las Vegas tourist body secures Breeders’ Cup partnership
Nevada tourism body the Las Vegas Convention and Visitors Authority (LVCVA) has struck a partnership deal with the 2014 edition of the Breeders’ Cup US horseracing showpiece, which will take place in the neighbouring US state of California.
Betway wagers on Cheltenham Festival showpiece deal
Online betting and casino operator Betway has struck a deal to become the title sponsor of the Queen Mother Champion Chase, one of the showpiece races at the Cheltenham Festival annual UK horseracing event.
Ladbrokes stays committed to St Leger Festival
UK bookmaker Ladbrokes has announced a two-year extension to its title sponsorship of the St Leger Festival horse racing event at Doncaster Racecourse.
Yum Brands stays on board for Kentucky Derby
Restaurant management company Yum Brands has reached an agreement with the operating group of Churchill Downs racecourse to retain its presenting sponsorship of the iconic Kentucky Derby horse race through 2020.
QPI extends backing of Prix de l’Arc de Triomphe race
Energy company Qatar Petroleum International has extended its contract as the exclusive sponsor of the world’s richest horse race for purebred Arabians, the Qatar Arabian World Cup, to take in the 2014 edition at Longchamp, Paris on October 5.
Sentient Jet wings in for Breeders’ Cup
Private aviation company Sentient Jet has agreed a multi-year deal to become the title sponsor of the Breeders’ Cup Juvenile grade one thoroughbred race, along with the exclusive private aviation partner of the Breeders’ Cup US horse racing showpiece.
Ladbrokes: From sponsorship to media campaigns
Sports sponsorships by the UK betting operator Ladbrokes are currently used as part of an integrated marketing approach rather than a standalone tool to acquire betting customers, a key marketing executive at Ladbrokes has said.
32Red: Seeking brand consideration in a competitive market
Online gaming company 32Red will use its recently-signed shirt sponsorship with Scottish football club Rangers to drive brand awareness, as well as consideration of the brand when sports fans choose an online gaming provider.
Dubai Duty Free enhances backing of Ascot Racecourse
Airport retailer Dubai Duty Free has become an official sponsor of the UK’s Ascot Racecourse for the first time with annual benefits headlined by continued title sponsorship of the Shergar Cup for a further three years until at least 2016.