Golf

Golf
Sponsorship & Marketing

The DP World Tour and BMW Group have signed a five-year sponsorship extension that will see the German luxury car brand remain an official partner and the official car of the DP World Tour until the end…
Golf
Sponsorship & Marketing

Hewlett Packard Enterprise (HPE) has signed as an official supplier of the 2023 Ryder Cup to be held at Marco Simone Golf & Country Club in Rome, Italy, in September 2023
Golf
Events

Emirates has strengthened its commitment to the DP World Tour by extending its sponsorship deal with the season-ending DP World Tour Championship, while the men’s golf tour has rekindled its Race to D…
Golf
Sponsorship & Marketing

American Honda, the North American subsidiary of Japanese automotive company Honda, has announced it is ending its long-running title sponsorship of the PGA Tour's Honda Classic at PGA National Resort …
Golf
Sponsorship & Marketing

The PGA Tour and American global airline United Airlines have secured a multiyear extension of their marketing partnership through 2025
Golf

Dubai-based airline Emirates will benefit from new digital rights, increased levels of hospitality and a greater number of Pro-Am ‘experiences’ as part of its three-year renewal with golf’s DP World Tour from 2022-24.
Golf
Industry Moves

Golf’s Ladies European Tour (LET) has recruited Fiona Harold as its new commercial director.
Golf
Events

The inaugural edition of the Singapore Women’s Open golf tournament will finally take place next month after being postponed for more than two years as a result of the pandemic.
Golf
Media

LIV Golf president Atul Khosla has made it clear that the primary goals of the Saudi-backed breakaway series in 2023 are to land "milestone" sponsorship and television rights deals to begin commercializing…
Golf
Sponsorship & Marketing

The LPGA Tour and Outlyr event management and sponsorship agency have named manufacturing companies JM Eagle and Plastpro as title and presenting sponsor respectively for the leading LPGA Tour event in…
Golf
Sponsorship & Marketing

Sports technology service Next League has announced a multiphase strategic partnership with the Ladies Professional Golf Association to help reposition the LPGA as a technology-driven organization
Golf
Sponsorship & Marketing

Cybersecurity solutions company Fortinet has become the ‘Official Cybersecurity Partner’ of the BMW Ladies Championship, the co-sanctioned LPGA and LPGA of Korea Tour event. The $2m (€2.03m)
Golf
Sponsorship & Marketing

Saudi Arabian real estate developer Roshn has been named the presenting partner of LIV Golf Invitational Jeddah, which is taking place at Royal Greens Golf & Country Club on October 14-16.
Golf

The PGA Tour, the DP World Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – held sponsorship portfolios valued at $575m (€568.4m/£480.3m) in 2022 compared to $519m in 2021.
Golf

The R&A aims to diversify its sponsorship revenue streams Six official patrons from The Open were integrated into its 2022 Women's Open portfolio
Golf
Sponsorship & Marketing

Golf’s DP World Tour has agreed a three-year extension to its sponsorship agreement with Emirates, with the international airline continuing as an Official Partner of the tour until the end of the 2024 s…
Golf
Sponsorship & Marketing

The PGA Tour and pharmaceutical company Kowa have agreed to a multiyear partnership that will put Kowa’s Vantelin as the official pain relief gel, cream, patch, tape, and support sleeve of the PGA Tour.
Golf
Sponsorship & Marketing

The Australian branch of automotive manufacturer BMW has become a sponsor of Golf Australia, the PGA of Australia and the WPGA of Australasia in a landmark agreement