Golf

US-based airline United’s title sponsorship deal for the New York Half Marathon is part of a strategy centred on transport hubs, Mark Krolick, managing director of marketing and product development for United, told Sports Sponsorship Insider.

Japanese airline All Nippon Airways has secured a long-term deal with the Ladies Professional Golf Association and the IMG agency to serve as the title sponsor of the first women’s golf major tournament of the calendar year from 2015.

Professional services firm EY wants to promote its core values and create authentic relationships through its partnership with the Ryder Cup.

Global fitness company Life Fitness has enhanced its relationship with the Ladies Professional Golf Association to become an official marketing partner of the organisation.

Financial services company Aberdeen Asset Management has extended a deal to serve as the title sponsor of the Scottish Open golf tournament on the European Tour.

Golf equipment manufacturer Titleist has extended its sponsorship of the European Tour’s season-ending World Tour Championship in Dubai for a sixth consecutive year.

The PGA Tour has taken a one-year title sponsorship deal with American carmaker Cadillac for the World Golf Championships (WGC) Match Play to give itself more time to find a long-term title sponsor for the event.

US assurance, tax and consulting services provider McGladrey has signed a five-year extension to its title sponsorship of the PGA Tour’s annual golf tournament in Sea Island, Georgia.

The Ladies Professional Golf Association has signed safety consulting and certification company Underwriters Laboratories as the title sponsor of the next two editions of the International Crown national team tournament, adding the event will leave the US for the first time in 2018.

Luxury carmaker Cadillac is aiming to create a strong lifestyle brand using golf event sponsorship and creative marketing strategies.

The Ladies Professional Golf Association has entered into a new partnership with Korean golf equipment manufacturer and retailer Golfzon.

The New Zealand Open golf tournament has agreed a title sponsorship deal with German automotive manufacturer BMW for its 2015 edition.

US automotive brand Cadillac, a division of General Motors, has expanded its sponsorship of the World Golf Championships to become title sponsor of the 2015 World Golf Championships - Match Play through a deal announced by the PGA Tour.

Indian motorcycle manufacturer Hero MotoCorp has signed up as the title sponsor of the Tiger Woods Foundation’s World Challenge golf tournament.

Luxury holiday destination Shangri-La Barr Al Jissah Resort & Spa has renewed its sponsorship of the National Bank of Oman Golf Classic ahead of the 2014 edition.

Fashion brand Ralph Lauren has been named as an official partner and outfitter of the PGA of America.