Japanese philanthropic organisation the International Sports Promotion Society (ISPS Handa) has agreed a two-year deal to enhance its relationship with golf’s Ladies European Tour.
Already one of the biggest supporters of women’s golf, ISPS Handa will become a strategic partner of the LET across the tour and charitable events. The relationship also intends to promote blind and disabled golf.
As part of the two-year agreement, with the option to renew for a further year, ISPS Handa will continue as the title sponsor of the Ladies European Masters at Buckinghamshire Golf Club and will also become the tour’s official charity.
ISPS chairman Dr Haruhisa Handa said: “We’ve been working closely with the LET since 2012, working together to showcase the power of sport. We look forward to developing our efforts to promote blind and disabled golf and our primary aspiration for golf to become included in the Paralympics.”
The LET will use its network of partnerships with national governing bodies, tournament promoters, players and regional golf tours to facilitate strategic opportunities for ISPS Handa to further its mission and values.
ISPS Handa was the title sponsor of three tournaments on the LET schedule in 2014 and the tour said it intends to explore a number of additional areas of cooperation. These include support of young players, the creation of charitable global ambassadors and activities to promote ISPS’s goals.