Golf
ISPS extends title sponsorship of Perth golf event
The International Sports Promotion Society (ISPS) has renewed a deal to serve as the title sponsor of the Perth International golf tournament.
Bridgestone seals UK golf tournament partnerships
Bridgestone UK’s tyre division has expanded its presence in golf by sealing partnerships with three UK-based tournaments in 2016.
Tech to the fore as Acer extends LPGA deal
Taiwanese electronics company Acer has opted to extend its partnership with the Ladies Professional Golf Association.
Olympic ties see Panasonic back new Japanese golf tournament
Japanese electronics company Panasonic has become the title sponsor of a new professional golf tournament in its home country which aims to boost the Olympic aspirations of Asian players.
Ladies European Tour tees up with Srixon
Golf’s Ladies European Tour has agreed a two-year partnership with the European division of US sports equipment manufacturer Srixon.
Etihad puts sales ahead of branding with LET
Abu-Dhabi based state carrier Etihad Airways has signed as the Official Airline of golf’s Ladies European Tour (LET) in a two-year deal from 2016 to 2017.
Etihad Airways: Sponsorships geared towards partnerships, not branding
Abu Dhabi-based state carrier Etihad's sponsorship strategy is to create custom sponsorships, which allow the brand to meet specific goals especially around customer sales and retention.
Lacoste tees up Ladies European Tour extension
French clothing brand Lacoste has agreed a two-year extension to its partnership with golf’s Ladies European Tour.
Hyundai to succeed Northern Trust as sponsor of LA PGA Tour event
Automotive manufacturer Hyundai has signed up as the title sponsor of the PGA Tour golf event at the Riviera Country Club in Los Angeles, California.
Northern Bank switches PGA Tour sponsorship to east coast
Chicago-based bank Northern Trust will become the title sponsor of the PGA Tour’s FedExCup Playoffs tournament held every year in the New York and New Jersey area.
Astellas Pharma extends PGA Tour sponsorship
Japanese pharmaceutical company Astellas Pharma has extended a sponsorship agreement with golf’s PGA Tour.
Etihad Airways checks in as LET global partner
Golf’s Ladies European Tour has entered into a global partnership with Abu Dhabi-based airline Etihad Airways.
Nationwide extends partnership with PGA Tour’s Memorial Tournament
Insurance and financial services firm Nationwide has extended its presenting sponsor deal with PGA Tour golf event the Memorial Tournament.
Japanese firm backs return of Myanmar Open
Japanese real estate company Leopalace21 has been named title sponsor of the Myanmar Open golf tournament, which returns to the Asian Tour calendar next year.
New LPGA event secures title sponsor
The Oneida Nation tribe has agreed a deal to become the title sponsor of a new Ladies Professional Golf Association event, the Oneida LPGA Classic.
Kia extends backing of LPGA tournament
Korean automotive company Kia has renewed its title sponsorship of the Kia Classic LPGA Tour golf tournament.
HSBC: Consolidating sports and target markets
Global banking group HSBC is consolidating it sports sponsorship position in golf and rugby sevens as the brand takes an even more targeted approach to the markets in which it operates.
Fairexx delivers for Ladies European Tour
Golf’s Ladies European Tour has entered into a partnership with German logistics company Fairexx.