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Ladies European Tour tees up with Srixon

Golf’s Ladies European Tour has agreed a two-year partnership with the European division of US sports equipment manufacturer Srixon.

Under the deal, which will run until the end of 2017, Srixon Sports Europe will serve as the LET’s official golf ball supplier.

The firm will also engage in marketing activities targeting fans in an effort to grow the women’s game.

Ben Davis, Srixon brand marketing manager, said: “We are looking forward to becoming the official range ball for the Ladies European Tour and being able to offer our high quality tour performance golf balls at each event to some of the best lady players in Europe, plus activating our relationship via multiple touch points.”