Golf
Glenmuir extends Ryder Cup deal
The golf clothing brand, Glenmuir, has been selected as an official licensee for the 2016 and 2018 Ryder Cup matches.
BMW extends support of European Tour season finale
German automotive manufacturer BMW has extended its sponsorship of the DP World Tour Championship, the season-ending event on golf’s European Tour.
Champions Tour renews with tournament partner Principal
The Principal Financial Group has extended its title sponsorship agreement with golf’s Champions Tour for the Principal Charity Classic event.
Lexus drives on with United States Golf Association
The United States Golf Association has agreed a multi-year extension to its partnership with Lexus, the luxury vehicle division of Japanese automotive giant Toyota.
Maybank pulls out of Malaysian Open title sponsorship
Financial services company Maybank has withdrawn from its long-standing title sponsorship of the Malaysian Open golf tournament.
From tee to Galvin Green for European Ryder Cup team
Swedish high-performance clothing brand Galvin Green has agreed a partnership with the European Ryder Cup team.
Mercedes-Benz: Tight strategy goes straight for customers
Luxury carmaker Mercedes-Benz uses its sponsorships in football to increase global brand consideration and perception but uses its other agreements to directly target potential customers.
LPGA’s Bahamas event renews sponsorship ties
Female shaving products brand Pure Silk and the Bahamas Ministry of Tourism have signed deals to remain as the co-title sponsors of the Ladies Professional Golf Association (LPGA) Tour event at the Ocean Club Golf Course on Paradise Island, Bahamas.
Ricoh stays on course with Women’s British Open
Imaging and electronics company Ricoh has renewed its title sponsorship of the Women’s British Open under an agreement with the Ladies Golf Union.
LECOM takes title sponsorship for new Web.com Tour event
The PGA Tour has reached an agreement for the Lake Erie College of Osteopathic Medicine (LECOM) to title sponsor a new event on its Web.com Tour.
Srixon tees off with Ladies European Tour
Golf equipment manufacturer Srixon Sports Europe has become an official partner to the Ladies European Tour.
Ecco: Add-on sales through golf sponsorship
Danish shoe manufacturer Ecco is looking to golf for additional retail opportunities, Jesper Thuen, global marketing manager at Ecco, told Sports Sponsorship Insider.
UBS returns to boost Hong Kong Open
Swiss financial services company UBS has agreed a multi-year deal to return as title sponsor of the Hong Kong Open golf tournament.
HSBC renews Open partnership
Banking group HSBC has renewed its agreement to serve as a patron of golf’s Open Championship.
Masters and British Open lead golf’s Majors
Golf's US Masters and British Open lead the way for sponsorship revenue, with high deal values and a breadth of sponsors proving key components.
Toto signs up as title sponsor for LPGA’s Japan Classic
Global bathroom fixtures and fittings manufacturer Toto has agreed a deal with the Ladies Professional Golf Association (LPGA) to become the new title sponsor of its Japan Classic tournament.
Doosan extends support for golf’s Open
Energy, construction and engineering company Doosan has extended a sponsorship deal with golf’s Open Championship.
William Hill adds to PGA Tour’s commercial bouquet
Golf’s PGA Tour has agreed a three-and-a-half year partnership with William Hill Estate Winery.