Golf
HSBC Golf Zone – HSBC & The R&A
HSBC leveraged its on-site rights at the 148th Open Championship in 2019 by creating the HSBC Golf Zone, an interactive experience open to all spectators.
Round-Up: Longest ever Big Bash, HKFA slammed, India’s Olympic dream, and more
Cricket Australia confirmed it will stage the longest ever Big Bash League in 2020-21, despite some players calling for a reduced version of the domestic Twenty20 tournament – Reuters
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Hero assumes English Open title sponsorship after European Tour schedule disruption
Indian motorcycle manufacturer Hero MotorCorp has taken up the title sponsorship rights to the English Open, a European Tour event taking place this summer as part of a revamped six-week ‘UK swing’.
Round-Up: Infantino investigation, Intel takes Jio stake, Cricket Australia player pay agreement, and more
Formula One motor-racing returned at the weekend after its Covid-19 suspension with a grand prix behind closed doors at Austria's Red Bull Ring
Round-Up: Afcon postponed, TrueVisions threatens FAT, Adidas and Puma join #StopHateForProfit, and more
The 2021 Africa Cup of Nations in Cameroon has been pushed back to 2022 due to Covid-19
Round-Up: Fifa’s $1.5bn relief fund, Chinese Olympic stream breaks 85m, DAZN Japan cable deal, and more
Fifa is investing $1.5bn (€1.3
Right Formula’s Fenwick: Motorsport driving hardest bargain in sponsor renegotiations
Motorsports stakeholders and more prominent rights-holders are tending to drive the hardest bargain in the renegotiation of sponsorship contracts during the Covid-19 pandemic, according to the head of…
European Tour agrees Loch Lomond Whiskies sponsorship for UK events
Golf's European Tour has signed up single malt whisky brand Loch Lomond Whiskies to its sponsorship portfolio
Round-Up: Sochi F1 double header, Asian golf tour restart, Fifa floats transfer and salary caps, and more
Russian Grand Prix organisers Rosgonki said they are open to hosting back-to-back races in Sochi this season adding to the F1 calendar shortened due to the Covid-19 pandemic
Round-Up: Sri Lanka scraps stadium, OnePlus-Fnatic cricket initiative, Sunwolves in Australia ‘unlikely’, and more
Sri Lanka's government has scrapped its plans for a new $40m cricket stadium after warnings from former national team cricketers that it would end up a 'white elephant' - Channel News Asia/AFP
Ko Jin-young agrees sponsorship with Bloomberry Resorts and Hotels
South Korea's Ko Jin-young, the world's number one women's golfer, has agreed a sponsorship deal with Philippines-based hotel group Bloomberry Resorts and Hotels
Grand Prix International draws carmakers to Royal’s Cup
New Thailand-based Asian Tour golf tournament the Royal's Cup has secured sponsorship backing from major car manufacturers including Toyota, Mitsubishi, Mazda, MG, and Isuzu
KPGA signs Garmin as sponsor
The Korea Professional Golfers' Association has agreed a sponsorship deal with the Korean arm of American consumer technology company Garmin
LG Electronics backs world number one golfer Ko
South Korean consumer electronics company LG has agreed a three-year sponsorship deal with countrywoman Ko Jin-young, the world's top-ranked female golfer
Bandar Malaysia to title sponsor Malaysia Open
Real estate development project Bandar Malaysia has agreed a deal to title sponsor this year's Malaysia Open golf tournament
Singapore Open tees off ambitious Asian women’s golf investment by Hana Financial Group
Korean finance firm Hana Financial Group is title sponsoring a new women’s golf tournament in Singapore this year, as part of an ambitious wider plan to create an Asian women’s series and ranking.
Lagardère Sports adds Korean rising star to golf portfolio
The Lagardère Sports agency has added Im Sung-jae, the rookie of the year on the men’s 2019 PGA Tour, to the roster of professional golfers that it represents.
Mitsubishi Electric extends Champions-focused PGA Tour deal
The US division of Japanese electronics company Mitsubishi Electric has agreed a five-year extension to its deal with the PGA Tour, an agreement that focuses on the golf organisation’s Champions tour f…