Golf
PepsiCo extends with PGA of America, signs as Ryder Cup worldwide supplier
PepsiCo has extended its longstanding sponsorship of the PGA of America and, in a separate deal with the PGA of America and Ryder Cup Europe, expanded its reach into the Ryder Cup
RBC Team Golf – Royal Bank of Canada & Golf Canada/PGA Tour
Longstanding Canadian golf sponsor RBC hit new marketing heights in 2019 with a season-long, multi-channel activation programme leveraging its two PGA Tour title sponsorships and its team of ambassadors.
UltraShot – Michelob Ultra & PGA of America
To drive awareness ahead of the May 2019 PGA Championship, PGA Tour partner Michelob Ultra teamed up with ambassador Brooks Koepka for a trick shot stunt on New York City’s Hudson River.
Staysure founder aims to multiply seniors revenue in European Tour joint venture
A new joint venture between the European Tour and Ryan Howsam, founder and group chairman of travel insurance provider Staysure, aims to generate three-to-five times the revenue raised by the previous…
PGA Tour brings in FanDuel Sportsbook as latest betting operator
The PGA Tour has agreed a multiyear content and marketing partnership with FanDuel Sportsbook, which has been designated an official betting operator of the organization
US golf equipment sales hit record level in July
Robust sales reverse extended industry decline
Round-Up: Fifa ethics committee clears Infantino, CAF delays qualifiers, China LPGA Tour restarts, and more
Fifa president Gianni Infantino has been cleared by the organisation's ethics committee of any breach of its code in relation to his meetings with Swiss attorney-general Michael Lauber
Round-Up: New Fifa international window, Royals deal challenges taboos, NZ North v South match returns, and more
Fifa has created a new international match window in 2022, from January 24 to February 1, to ease fixture congestion caused by the Covid-19 pandemic - Japan Today
PGA Tour signs up PointsBet as latest betting operator
Golf’s PGA Tour named PointsBet, the global betting company, as its latest official betting operator in a multiyear agreement.
Round-Up: Tencent earnings report, IPL sponsorship targets, Diamond League returns, and more
Lars Graff has been appointed co-tournament director of the China Open tennis tournament
Rose faces McDowell as part of R&A’s Mastercard-backed e-Open
The Royal and Ancient Golf Club of St
National Car Rental extends with PGA of America
National Car Rental has deepened its sponsorship investment in golf through a new, multi-year deal with the PGA of America
PGA Tour strikes sports betting partnership with BetMGM
The PGA Tour has announced a multiyear content and marketing partnership with BetMGM, which has been designated an official betting operator of the organization
European Tour signs three sponsors for ‘UK Swing’
The European Tour has announced three new Official Partners for the ‘UK Swing’ stages of the golf tour – beermaker Estrella Damm, mobile app Swing Index and car brand Porsche.
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Korean women’s golf tournaments cancelled as sponsors withdraw
Three tournaments on Korea's KLPGA women's golf tour have been cancelled after sponsors withdrew due to Covid-19-related financial problems
The Power of Allies – AIG & The R&A
Launched in August 2019, AIG’s global activation programme for the first year of its sponsorship of the Women’s British Open focused on positioning AIG as an ally for female golfers and for women in general.
European Tour retains Betfred as title sponsor of British Masters
Golf's European Tour has extended its contract with the title sponsor of its British Masters event, gambling brand Betfred
AIG extends title sponsorship of rebranded Women’s Open
The Royal and Ancient Golf Club of St Andrew's (R&A) has announced that golf's Women's Open will rebrand as part of an extension with title sponsor, global insurance firm AIG