Golf
Castore drives into golf with Patrick Reed signing
Sportswear brand Castore has taken a step into the golf market through the signing of golfer Patrick Reed as its latest brand ambassador
Tiger Woods returning to video games with new 2K deal
Iconic golfer ends a nearly eight-year absence from the gaming industry
PGA Tour names Maestro Dobel Tequila its first official tequila partner
The PGA Tour has announced a multiyear partnership with Maestro Dobel Tequila, which has been named the inaugural official tequila of the PGA Tour and PGA Tour Champions
Sentry signs as USGA’s sixth global partner
Business insurance brand Sentry have signed a five-year global sponsorship agreement with the United States Golf Association, the US golf governing body
AWS signs up with PGA Tour in latest cloud computing deal
Golf’s PGA Tour has become the latest sports property to team up with Amazon Web Services (AWS) in a deal that names the company as the official cloud provider of the organisation.
Whoop extends LPGA partnership for 2021 season
Leading wearable technology provider Whoop has extended its wide-ranging partnership with the Ladies Professional Golf Association for the 2021 season
LPGA strikes marketing partnership with Zinus
The Ladies Professional Golf Association has announced that global e-commerce mattress and furniture company Zinus has been named an official marketing partner of the organization, as well as its official…
Sportfive eyes up European tournaments as part of ‘global golf strategy’
The Sportfive agency is looking to add golf events in Europe to its portfolio amid the relaunch of its international golf interests with a view to expanding its business in the sport outside of the US…
R&A, USGA seek to open up sponsorship for amateur golfers
The R&A and United States Golf Association (USGA) have drawn up a series of proposals for the amateur game that could allow golfers to agree sponsorship deals without restrictions
Cisco Webex sponsors new Australian PGA tournament series
US video conferencing company Cisco Webex has become the inaugural presenting partner of the PGA of Australia's The Players Series, a new mixed tournament series that involves men and women competing in…
Ladies European Tour secures Titleist deal
Golf’s Ladies European Tour (LET) has signed up golf equipment brand Titleist to its sponsorship portfolio.
Workday to title sponsor WGC at The Concession
Computer software company Workday has become the title sponsor of the PGA Tour's World Golf Championships tournament set for February 25-28 at The Concession Golf Club in Bradenton, Florida
Cognizant steps into golf with Presidents Cup, LPGA Tour deals
Global professional services company Cognizant has signed sponsorship contracts with both the PGA Tour and the LPGA Tour
Sportfive to represent LPGA Tour’s Suwannapura
The Sportfive agency has added Thailand’s Jasmine Suwannapura to the collection of professional golfers that it represents.
PGA of America secures wide-ranging Rolex partnership
The PGA of America has announced a wide-ranging partnership with Swiss watch manufacturer Rolex, which includes an expanded presence in the Ryder Cup
Saudi Arabia builds on LET ties with Aramco Team Series
Saudi Arabia has further enhanced its backing of women’s golf by agreeing a deal with the Ladies European Tour (LET) to establish a new series of four tournaments, title sponsored by state-owned energy c…
Amundi becomes title sponsor of LPGA’s Evian Championship
European asset management company Amundi has struck a five-year deal with the Ladies Professional Golf Association to become the title sponsor of the Evian Championship
Whoop named official fitness wearable of PGA Tour, PGA Tour Champions
Massachusetts-based wearable technology provider Whoop has been designated the official fitness wearable of the PGA Tour and PGA Tour Champions as part of a multiyear partnership.