Golf
Whoop extends LPGA partnership for 2021 season
Leading wearable technology provider Whoop has extended its wide-ranging partnership with the Ladies Professional Golf Association for the 2021 season
LPGA strikes marketing partnership with Zinus
The Ladies Professional Golf Association has announced that global e-commerce mattress and furniture company Zinus has been named an official marketing partner of the organization, as well as its official…
Sportfive eyes up European tournaments as part of ‘global golf strategy’
The Sportfive agency is looking to add golf events in Europe to its portfolio amid the relaunch of its international golf interests with a view to expanding its business in the sport outside of the US…
R&A, USGA seek to open up sponsorship for amateur golfers
The R&A and United States Golf Association (USGA) have drawn up a series of proposals for the amateur game that could allow golfers to agree sponsorship deals without restrictions
Cisco Webex sponsors new Australian PGA tournament series
US video conferencing company Cisco Webex has become the inaugural presenting partner of the PGA of Australia's The Players Series, a new mixed tournament series that involves men and women competing in…
Ladies European Tour secures Titleist deal
Golf’s Ladies European Tour (LET) has signed up golf equipment brand Titleist to its sponsorship portfolio.
Workday to title sponsor WGC at The Concession
Computer software company Workday has become the title sponsor of the PGA Tour's World Golf Championships tournament set for February 25-28 at The Concession Golf Club in Bradenton, Florida
Cognizant steps into golf with Presidents Cup, LPGA Tour deals
Global professional services company Cognizant has signed sponsorship contracts with both the PGA Tour and the LPGA Tour
Sportfive to represent LPGA Tour’s Suwannapura
The Sportfive agency has added Thailand’s Jasmine Suwannapura to the collection of professional golfers that it represents.
PGA of America secures wide-ranging Rolex partnership
The PGA of America has announced a wide-ranging partnership with Swiss watch manufacturer Rolex, which includes an expanded presence in the Ryder Cup
Saudi Arabia builds on LET ties with Aramco Team Series
Saudi Arabia has further enhanced its backing of women’s golf by agreeing a deal with the Ladies European Tour (LET) to establish a new series of four tournaments, title sponsored by state-owned energy c…
Amundi becomes title sponsor of LPGA’s Evian Championship
European asset management company Amundi has struck a five-year deal with the Ladies Professional Golf Association to become the title sponsor of the Evian Championship
Whoop named official fitness wearable of PGA Tour, PGA Tour Champions
Massachusetts-based wearable technology provider Whoop has been designated the official fitness wearable of the PGA Tour and PGA Tour Champions as part of a multiyear partnership.
Title sponsorless French Open omitted from 2021 European Tour calendar
Golf’s French Open has been dropped from the European Tour calendar for 2021.
The lack of a title sponsor has been cited as one of the reasons for its omission from the 2021 calendar.
Workday to become Memorial Tournament presenting sponsor from 2022
Computer software company Workday will become the presenting sponsor of the PGA Tour's Memorial Tournament, in a 10-year agreement beginning in 2022.
The e-Open – Mastercard & the R&A
On the weekend that would have hosted the cancelled 2020 Open, Mastercard took presenting partner rights to the final of the R&A’s ‘e-Open’.
IMG brokers renewal of key HSBC golf sponsorships
Global banking group HSBC has announced multi-year title sponsorship renewals of three of its long-standing Asia golf partnerships: the HSBC Women’s World Championship in Singapore, the World Golf Championships-HSBC C…
Porsche retains title rights to golf’s European Open
Luxury carmaker Porsche will remain the title sponsor of the Porsche European Open for another three years until 2023