Cricket
Aramco joins top tier of ICC sponsorship
The International Cricket Council has secured a global sponsorship agreement with Saudi Arabian energy and chemicals company Aramco
Cricket Australia attributes A$5.1m loss to ‘challenging’ UK media rights market
Cricket Australia recorded a A$5.1m ($3.2m/€3.3
EXCLUSIVE: Cricket Australia markets main shirt asset as Alinta Energy signals exit
Cricket Australia has begun the process of selling its most valuable national team sponsorship asset – the main shirt sponsorship for the men’s cricket team across all formats of the game.
NRMA Insurance replaces Vodafone as CA’s Test naming rights sponsor
Cricket Australia has signed up NRMA Insurance as the naming rights sponsor of its men’s national team Test matches on home territory for the next four seasons.
Cricket Ireland secures Amul as T20 World Cup sleeve sponsor
Ireland men's cricket team have agreed a sleeve sponsorship with Gujarat Cooperative Milk Marketing Federation, known through its brand name Amul, ahead of the ICC T20 World Cup
Stake.com strikes European Cricket Championship sponsorship deal
Stake.com has been announced as a sponsor of the European Cricket Championship
Cricket Australia, ACA seek long-term benefits from VLAST extension
Cricket Australia and the Australian Cricketers’ Association (ACA) have agreed a long-term extension to their partnership with VLAST, a global talent management and activation platform used to automate a…
ICC clean sites policy ‘complicates Lord’s bid’ for World Test Championship
The Oval cricket ground is in the running to stage the World Test Championship final next year because the International Cricket Council’s favoured host for the event, Lord’s cricket ground, is reportedly hav…
Mastercard takes over BCCI title sponsorship rights from Paytm
Payments company Mastercard has agreed a deal with the Board of Control for Cricket in India to title sponsor domestic cricket in the country, including men's and women's national team home matches, during…
LNJ Bhilwara Group scores fourth Legends League Cricket franchise
LNJ Bhilwara Group has acquired a team in the Legends League Cricket (LLC) competition
EaseMyTrip becomes official sponsor of cricket’s Asia Cup
Indian online travel company EaseMyTrip was unveiled as an official sponsor of this year's Asia Cup ahead of the start of the cricket tournament at the weekend
Rise Worldwide to manage commercial rights for Glazer-owned T20 franchise Desert Vipers
Indian sports, lifestyle and entertainment company Rise Worldwide has been signed up to manage the commercial rights of new Dubai-based T20 cricket franchise, Desert Vipers
Shakib terminates betting deal after BCB ultimatum
Bangladeshi cricketer Shakib Al Hasan has terminated his sponsorship deal with online betting operator BetWinner after the Bangladesh Cricket Board (BCB) threatened to ban him from the country’s national t…
Massy Group signed up as title sponsor of new women’s Caribbean league
The organisers of the Women’s Caribbean Premier League cricket tournament have signed up Caribbean-based conglomerate Massy Group as its title sponsor ahead of its inaugural edition.
BCB to investigate Shakib betting deal
The Bangladesh Cricket Board (BCB) has launched a probe into a sponsorship agreement between all-rounder and former national team captain Shakib Al Hasan and online betting operator BetWinner
Cricket Kenya engages Pacific Star Sports as commercial agency
Cricket Kenya has appointed UAE-based agency Pacific Star Sports (PSS) to aid the commercial development of the sport in the East African country
Vitality upgrades ECB Hundred deal to include back-of-shirt and training kit rights
The England and Wales Cricket Board (ECB) has upgraded its sponsorship deal with health and life insurance brand Vitality to include back-of-shirt and training kit sponsorship rights for The Hundred, the…
Goldmedal scores naming rights to West Indies-India T20 series
Indian electrical manufacturing company Goldmedal Electricals has acquired naming rights to the T20 series between India and the West Indies that begins at the Brian Lara Cricket Academy in Trinidad tomorrow…