Cricket

English county cricket club Warwickshire has signed a seven-year deal with Elonex to make the Birmingham-based technology firm its official LED and technology partner.

The brandRapport agency has been appointed by PrimeLocation.com to manage its ground sponsorship deal covering this summer’s Ashes cricket series between England and Australia.

Courts, the largest furniture, appliance and electrical retailer in the Caribbean, has signed up as an official partner of the inaugural Caribbean Premier League Twenty20 cricket competition.

Pharmaceutical company New GPC has agreed a “multi-year” deal to assume the title sponsorship of the Caribbean Premier League, a new Twenty20 cricket competition that is set to launch next month.

Indian incense brand Cycle Pure Agarbathies has signed up as a co-sponsor of the forthcoming one-day international tri-series cricket tournament between the West Indies, Sri Lanka and India.

The Sri Lanka Tea Board has agreed a three-year deal with Sri Lanka Cricket (SLC) to become the primary sponsor of the national team in away matches.

United Arab Emirates-based travel website Musafir.com has signed up Indian cricket legend Sachin Tendulkar as its brand ambassador.

The United States of America Cricket Association has agreed a two-year deal, from 2013-14 to 2014-15, with sporting apparel manufacturer BoomBoom.

Digicel has agreed to extend its sponsorship of the West Indies Cricket Board (WICB) for another three years until September 2016.

Smart Choice Auto Group has agreed a one-year deal with the USA Cricket Association to become the first sponsor of the men’s national team.

UK property company Zoopla has agreed a deal with the England and Wales Cricket Board for its PrimeLocations.com brand to become the official ground partner of the ECB for this summer’s Test matches.

Dialog Axiata has sealed a three-year deal with Sri Lanka Cricket, representing the country’s biggest sponsorship deal, according to the Daily Financial Times newspaper.

The West Indies Cricket Board (WICB) has boosted its commercial roster by agreeing new sponsorship deals with the Confident Group and Celkon Mobile.

Kent County Cricket Club has agreed a naming rights deal with Shepherd Neame to rebrand its home ground.

Business conglomerate Sahara has announced that it will not renew its main sponsorship of the India national cricket team at the end of this year after launching a stinging attack on the Board of Control for Cricket in India.

The Indian government is planning to pass legislation that will enforce a heavy penalty for match-fixing, following the Indian Premier League (IPL)’s recent spot-fixing cricket scandal.