Cricket

Specsavers has become the official optometry and hearing partner of the England and Wales Cricket Board and the principal partner of the Association of Cricket Officials under a three-year deal.

The Lycamobile Group has this month expanded its sports sponsorship portfolio, announcing a new partnership with Powerboat P1 that will see it become the Official Mobile Partner to the race series in 2014 through its flagship brand, Lycamobile – the prepaid mobile SIM card provider for international calls.

English county cricket team Sussex has announced a kit sponsorship deal with UK food wholesaler Palmer and Harvey ahead of the 2014 domestic season.

Pre-paid mobile SIM card provider Lycamobile has agreed a deal to become the official mobile partner of Test match grounds in England ahead of the 2014 cricket season.

Wine maker Hardys has reached a three-year deal with the England and Wales Cricket Board to become the official wine of England Cricket.

UK apprenticeships provider 3aaa has agreed a three-year stadium naming rights partnership with Derbyshire County Cricket Club.

International accounting firm Mazars has agreed a two-year deal with Yorkshire County Cricket Club to become the English team’s principal partner.

Pay-television broadcaster OSN, which operates in the Middle East and North Africa, has reached a deal to become the first-ever corporate sponsor of the Emirates Cricket Board.

Indian bath and sanitary products manufacturer Prayag has reached an agreement to become an associate sponsor of the 2014 Asia Cup one-day international cricket tournament.

Mattress manufacturer Peps India has reached an agreement to become the central associate sponsor of the 2014 Asia Cup international cricket tournament.

Cricket South Africa has announced a new partnership with optometrists group Spec-Savers.

Sportswear manufacturer Kukri has agreed a three-year kit supplier deal with English county cricket club Warwickshire.

The Star India broadcast subsidiary of media company 21st Century Fox has sold the title sponsorship rights for the 2014 Asia Cup international cricket tournament to electronics manufacturer Arise India.

State-owned Dutch bank ABN AMRO is set to overhaul its sponsorship strategy in the summer of 2014 and stablise its focus on partnerships with properties in the Netherlands, Ernst Boekhorst, manager of sponsoring and events at ABN AMRO and director of the ABN AMRO foundation, told Sports Sponsorship Insider.

Caribbean brewery Banks Holdings has agreed a partnership deal with the West Indies Cricket Board (WICB) governing body for the upcoming six-match series between the West Indies and England national teams.

Specialist annuity provider Just Retirement’s three-year title sponsorship of the World Indoor Bowls Championship is part of a “choosy” but progressive sports strategy, Andy Humphreys, marketing director of Just Retirement, told Sports Sponsorship Insider.