Cricket
Low TV ratings hit CLT20 title sponsorship values
Consistently low television ratings in India and a consequent lack of interest in advertising media are the main factors behind a crash in title sponsorship value for cricket’s Champions League T20 (CLT20).
Pakistan links up with CA Sports
Sportswear company CA Sports has been signed up as the new apparel partner of the Pakistan national cricket team.
Cricket Ireland strikes major deal with Indian firm
The Cricket Ireland national governing body has struck a 10-year “multi-million euro” partnership with Indian conglomerate Shapoorji Pallonji Group.
Arizona Cardinals roll out WiFi offering with CDW
NFL American football team the Arizona Cardinals have announced a multi-year partnership to make IT company CDW the exclusive information technology solutions provider for the team and its University of Phoenix Stadium.
Nashua Limited joins up with South African cricket powerhouse
Business solutions group Nashua Limited has signed up as the principal sponsor of South African cricket team Cape Cobras for the 2014-15 season.
ICC toasts Wolf Blass deal for World Cup
The International Cricket Council has reached a sponsorship agreement with Australian winery Wolf Blass for its 2015 World Cup.
Birla White cements Champions League T20 deal
Cement producer Birla White has signed up as an associate sponsor of the 2014 Champions League T20 club cricket tournament in India.
Oppo connects with Champions League T20
The Indian subsidiary of Chinese smartphone brand Oppo has sealed title sponsorship rights for the upcoming edition of the Champions League T20 club cricket tournament.
Micromax picks up BCCI sponsorship rights
Consumer electronics company Micromax has secured the title sponsorship rights for international and domestic cricket that will take place in India over the next year.
Kings XI Punjab bags sponsorship pair
Indian Premier League cricket team Kings XI Punjab has agreed sponsorship deals with budget airline AirAsia India and smartphone manufacturer HTC Mobiles ahead of its participation in the Champions League T20 international club competition.
BCCI launches short-term sponsorship tender
The Board of Control for Cricket in India (BCCI) has invited title sponsorship bids for all home international games and major domestic tournaments in India during the 2014-15 season.
Sunfoil makes splash with Dolphins extension
Sunflower oil brand Sunfoil has renewed its title sponsorship of South African cricket team the Dolphins for a further two years.
Big Bash champion signs up new principal partner
Australian telecommunications company Amcom has signed up as the new joint principal partner of the Perth Scorchers, the reigning champion of the Big Bash League Twenty20 cricket competition.
Barbados Tridents take flight with JetBlue Airways
Caribbean Premier League Twenty20 cricket team Barbados Tridents have reached a deal to make US carrier JetBlue Airways its official airline.
Dhaka Bank sponsors West Indies v Bangladesh series
Bangladeshi commercial banking group Dhaka Bank has agreed to title sponsor its national cricket team’s forthcoming tour of the West Indies.
Mondiale acquires naming rights to Auckland Aces
Logistics services company Mondiale has agreed to become the naming rights partner of New Zealand first class cricket club the Auckland Aces.
Kia drives forward with landmark England women’s cricket deal
South Korean automotive manufacturer Kia Motors has reached a two-year deal with the England and Wales Cricket Board (ECB) to become an official partner of England women’s cricket.
Queensland Bulls step forward with FootDr
Podiatry group FootDr has agreed a two-year deal to become the major sponsor of Australian cricket team Queensland Bulls.