Cricket
Wrigley steps up Big Bash backing
Chewing gum brand Wrigley has upgraded its sponsorship of the Big Bash League to become a an official partner of the Australian Twenty20 cricket competition.
Big Bash renews with Nickelodeon
Australia’s Big Bash League Twenty20 cricket tournament has renewed its partnership with children’s entertainment brand Nickelodeon.
Ram returns to back South Africa’s T20 Challenge
Courier service Ram has agreed a deal with Cricket South Africa to become the title sponsor of the body’s T20 Challenge competition.
Adelaide Strikers dial up Vodafone as kit sponsor
Australian Big Bash League Twenty20 cricket team the Adelaide Strikers has agreed a sponsorship deal with telecommunications company Vodafone.
Specsavers teams up with Cricket Australia
Opticians chain Specsavers has entered into a partnership with the Cricket Australia national governing body.
Royal London extends ECB partnership
Insurance company Royal London has renewed its partnership with the England and Wales Cricket Board, through which it will retain title sponsorship rights to men’s and women’s domestic and international one-day cricket.
Worcestershire signs naming-rights deal for New Road
English county cricket club Worcestershire has agreed a naming-rights deal for its New Road stadium with financial services company Blackfinch Investments.
Gillette backs ODI, T20 cricket in Australia
Personal care brand Gillette has entered into a partnership with Cricket Australia, through which it will take on naming rights to the men’s team’s one-day international and Twenty20 series.
New Zealand Cricket signs Hertz partnership
Car rental firm Hertz has agreed a sponsorship deal with the New Zealand Cricket national governing body.
Hobart Hurricanes sign new major sponsor
Australian Big Bash League cricket team the Hobart Hurricanes has named salmon farming company Tassal as a co-major sponsor ahead of the 2017-18 season of the Twenty20 competition.
KFC extends as Big Bash title sponsor
Fast food restaurant chain KFC has renewed its title sponsorship of Australia’s Big Bash League Twenty20 cricket competition.
Qantas enhances Cricket Australia ties with new shirt deal
Cricket Australia has enhanced its partnership with Qantas in a deal that will see the airline become the shirt sponsor of the men’s team for the upcoming 2017-18 season, which includes the showpiece Ashes series against England.
Cricket Australia signs Mastercard partnership
The Australian division of global payment services provider Mastercard has agreed a sponsorship deal with Cricket Australia.
Sydney Thunder extends with shirt sponsor
Australian display home organisation HomeWorld has extended its partnership with domestic Big Bash League cricket team Sydney Thunder.
South Africa’s Dolphins extend with title sponsor
South African sports betting operator HollywoodBets has renewed its sponsorship of the Dolphins domestic cricket franchise.
Cricket South Africa renews Momentum partnership
Financial services company Momentum has extended its partnership with Cricket South Africa.
ECB signs up Rubicon, extends with Kia
The England and Wales Cricket Board has agreed a sponsorship deal with soft drinks manufacturer Rubicon and extended its partnership with Korean automotive manufacturer Kia Motors.
JLT takes on Sheffield Shield rights under extended Cricket Australia deal
Insurance provider JLT Australia has renewed its partnership with the Cricket Australia national governing body.