Cricket

Cricket

Cricket Australia has signed an innovative sponsorship deal with deodorant brand Rexona, reflecting on a year of commercial success in which it claims to have “defied market conditions during a global p…
Cricket

The England and Wales Cricket Board (ECB) has signed up online automotive retailer Cazoo as Principal Sponsor of The Hundred
Cricket

The Mumbai-based ITW Playworx agency has been chosen to market and sell central sponsorships and in-stadia advertising rights to the Abu Dhabi T10 League
Cricket

Indian broadcaster Sony Pictures Sports Network has signed 15 sponsors for India’s cricket tour of Australia.
Cricket
Beer

In March 2019, Castle Lager leveraged its trio of South African national team sponsorships with a campaign revolving around a blended national team jersey, with live events, experiences, TV and social content and on-pack work.
AFL

The first Grand Slam of 2021 could be delayed by one or two weeks from the scheduled January 18 start, due to Covid-19
Cricket
Banking

To leverage its 2019 IPL sponsorship, Yes Bank created an activation programme aimed at Micro, Small and Medium Enterprises (MSME).
Cricket

The Lanka Premier League will start five days later from November 27 to December 17 and will only be played at the Mahinda Rajapaksa International Stadium in Hambantota
Cricket

The Board of Control for Cricket in India (BCCI) has signed up Indian telco Jio as title sponsor of the 2020 edition of its women's T20 Challenge
Cricket

IMG-Reliance, the joint venture between the IMG agency and Indian conglomerate Reliance Industries, has won the global mandate to market Cricket Australia’s ‘Virtual Inventory’ rights. C
Cricket

The Board of Control for Cricket in India has signed a three-year apparel sponsorship deal with fantasy gaming platform Mobile Premier League, replacing long-term sponsors Nike
Badminton

Cricket Australia confirmed the schedule for the Vodafone Test series, Dettol ODI Series and Dettol Twenty20 International Series against India – Cricket Australia G
Cricket

The Board of Control for Cricket in India (BCCI) is thought to be facing the prospect of the Indian men's team touring Australia in November without a kit supply sponsor in place
Cricket

IMG-Reliance, the joint venture between the IMG agency and Indian conglomerate Reliance Industries, says it has raised record revenue on the back of sponsorship and licensing deals for the Indian Premier…
Cricket

Cricket Australia has renewed and upgraded its association with Indian-specialist tyre brand BKT for Australia’s T20 competition, the Big Bash League (BBL).
Cricket

Disinfectant and antiseptic brand Dettol has signed as the home series naming partner to Cricket Australia’s one-day and T20 men’s international team competitions in a four-year deal.
Cricket
Banking

Over the English cricket summer of 2019, NatWest activated its principal partnership with the ECB by celebrating cricket’s diversity and inclusion.
Cricket

The International Cricket Council has begun the tender process to select a host country merchandise licensing partner and an online merchandise partner for the Men’s T20 World Cup next year, and the M…