Cricket
Big Bash League adds Nexba as sponsor
Non-alcoholic drinks brand Nexba has agreed a deal to sponsor Australia’s Big Bash League Twenty20 cricket competition.
Cryptocurrency coin Kiba Inu signs blanket ECL shirt sponsorship deal
European Cricket has agreed a deal with Kiba Inu under which the cryptocurrency coin will take shirt sponsorship rights across all teams for the forthcoming second season of the European Cricket League
PCB claims big increase in Pakistan Super League sponsorship rights value
The Pakistan Cricket Board has agreed deals with Pakistani sports media and marketing agency TransGroup International for sponsorship rights around the Pakistan Super League T20 competition, running from…
Indian platform FanCraze adds big hitters ahead of NFT launch
Indian non-fungible token (NFT) platform FanCraze has unveiled India white-ball captain Rohit Sharma and star bowler Jasprit Bumrah as brand ambassadors ahead of its launch
Castore makes latest cricket move with Kent
Kent County Cricket Club has become the latest organisation to sign a deal with British sportswear and athletic clothing brand Castore.
BCCI ‘bans sponsorship deals with cryptocurrency exchanges’
Some Indian Premier League cricket teams are reported to be unhappy about an order from the Board of Control for Cricket in India barring them from agreeing sponsorship deals with cryptocurrency exchanges
IPL’s Super Kings sign TVS Eurogrip as shirt sponsor
The Chennai Super Kings Indian Premier League cricket franchise has agreed a deal for tyre brand TVS Eurogrip to become its principal sponsor for three years from 2022
HBL extends title sponsorship of Pakistan Super League until 2025
Pakistani banking firm HBL has renewed its title sponsorship of the Pakistan Super League cricket tournament by a further four years
Nike axes Yorkshire deal in wake of racism row as club faces ECB sanctions
Sports brand Nike has become the latest sponsor to end its association with Yorkshire County Cricket Club, as the club faces additional sanctions in the wake of its mishandling of racism allegations by…
Cricket sponsors end association with Yorkshire over racism row
Professional services company Emerald Group has ended its sponsorship of Yorkshire County Cricket Club due to the team’s handling of a racism case with former player Azeem Rafiq, with other sponsors f…
Cricket West Indies signs Apex Global as Sandals exits
Cricket West Indies has signed up global financial services provider Apex Global as a sponsor as holiday operator Sandals ends its association
ICC signs Dettol to provide sanitation support for T20 World Cup
The International Cricket Council (ICC) has signed up cleaning products manufacturer Dettol as a sponsor of the 2021 men’s Twenty20 World Cup.
ICC becomes crypto platform FTX’s latest sponsorship move
The International Cricket Council (ICC) has become the latest rights-holder to sign up cryptocurrency exchange FTX to its sponsorship portfolio
Rario wins NFT role at Abu Dhabi T10 cricket tournament
The Abu Dhabi T10 cricket tournament has added digital collectible platform Rario as its non-fungible token (NFT) partner
Gatorade signs three-year extension with Cricket Australia
PepsiCo-owned sports drink brand Gatorade has extended its support for Cricket Australia for a further three years
Sri Lankan T20 WC cricket team deal to boost Astropay’s profile in Indian sub-continent
Online payments company AstroPay has signed on as a kit sponsor of the Sri Lankan cricket team at the upcoming International Cricket Council’s T20 World Cup in the United Arab Emirates and Oman.
Puma and Royal Challengers to release ‘athleisure’ range
Sportswear firm Puma and Indian Premier League cricket team Royal Challengers Bangalore are releasing a range of 'athleisure' clothes
Fintech infrastructure firm Nium becomes ICC official partner
The International Cricket Council has signed up financial technology infrastructure company Nium to its sponsorship portfolio