Basketball

Basketball
Sponsorship & Marketing

The National Basketball Association's Chicago Bulls have named Illinois-based consumer electronics and telecommunications company Motorola as the team's new jersey patch sponsor in a multiyear agreement…
Basketball
Sponsorship & Marketing

Silicon Valley-based global online payments company PayPal says it will not renew its jersey sponsorship deal with the National Basketball Association's Phoenix Suns should disgraced majority owner Robert …
Basketball
Sponsorship & Marketing

The National Basketball Association's New Orleans Pelicans and mobile rewards platform Ibotta have renewed their jersey sponsorship agreement for a further three seasons
Basketball
Sponsorship & Marketing

A total of 13 sponsors have been announced for the forthcoming National Basketball Association pre-season games in Japan featuring the Golden State Warriors and the Washington Wizards
Basketball

Silicon Valley brand to sponsor 2022 Fiba Women’s World Cup Broadcast sponsorship deal with ESPN agreed in parallel to deal with federation
Basketball
Sponsorship & Marketing

Basketball Australia has signed up IT delivery company Seven Consulting as the naming-rights partner of the ‘Australian Opals’ women’s national basketball team ahead of this month’s Fiba Women’s Basketbal…
Basketball
Media

New contract term to include league highlight rights for FanDuel TV
Basketball
Sponsorship & Marketing

Sports betting operator Galera.bet has signed as a new ‘master sponsor’ of the Brazilian Basketball Confederation (CBB) until 2031.
Basketball
Sponsorship & Marketing

Google has agreed a sponsorship deal with Fiba, the governing body for basketball, to become its first ever ‘Global Partner of Women’s Basketball and the Fiba Women’s Basketball World Cup’. As
Basketball
Sponsorship & Marketing

The National Basketball Association’s Atlanta Hawks have extended their partnership with Sharecare, keeping the digital health company as the team’s jersey patch partner for the upcoming season and ann…
Basketball
Sponsorship & Marketing

Japanese car manufacturer Nissan has been unveiled as a sponsor of the pre-season matches between National Basketball Association (NBA) franchises Golden State Warriors and Washington Wizards in Japan
Basketball
Sponsorship & Marketing

The Chinese Basketball Association (CBA) has announced a sponsorship deal with Therabody
Basketball
Sponsorship & Marketing

The National Basketball Association's Washington Wizards are significantly increasing their presence in Japan by striking an international marketing partnership with Tokyo-based human resources company…
Basketball

Rakuten and the NBA’s Golden State Warriors partnered on a 360-degree, multi-faceted, season- long ‘Oakland Forever’ brand-owned platform built around the Japanese electronic commerce and online retai…
Basketball
Sponsorship & Marketing

Rakuten Sports, the Rakuten Group’s sport and entertainment partnership services unit, expects to conclude its first regional deal for the Golden State Warriors in the coming months and has ambitions t…
Basketball
Sponsorship & Marketing

Deal is a first with a pro team for financial technology company
Basketball
Sponsorship & Marketing

Technology company Rakuten recorded the biggest NBA jersey patch deal in the property’s short history when it extended its agreement with the Golden State Warriors in May, SportBusiness Sponsorship has l…
Basketball

In December 2021 Golden State Warriors sponsor Rakuten marked global brand ambassador Steph Curry becoming the NBA’s ‘All-Time 3-Point Leader’ through a multi-faceted US national campaign. Cele