Basketball
Chinese Basketball Association signs Aramco as sponsor
The Chinese Basketball Association (CBA) has signed Saudi Arabian energy company Aramco in a two-year sponsorship deal
NBA G League Ignite brings in MoneyLion as jersey sponsor
NBA G League Ignite has brought in financial technology company MoneyLion as its official jersey patch partner and official money app
Nike suspends partnership with Kyrie Irving
Nike has suspended its relationship with Kyrie Irving after the National Basketball Association star player posted on social media a link to a movie that perpetuated antisemitic falsehoods
Magic renew Disney patch deal, Hawks expand Chase pact
The National Basketball Association's Orlando Magic has extended its longstanding partnership with Walt Disney World Resort, which will remain the team's jersey patch partner
Knicks align with Piece of Cake Moving & Storage
The National Basketball Association's New York Knicks have named Piece of Cake Moving & Storage as the team's inaugural moving and storage partner as part of a multiyear agreement with parent company Madison…
Warriors, DoorDash ink multi-year partnership
The defending National Basketball Association champion Golden State Warriors announced a multiyear partnership with food delivery service DoorDash
Hawks hire Excel Sports to find new jersey patch partner
The National Basketball Association's Atlanta Hawks have hired Excel Sports Management’s properties division to secure the team’s next jersey patch partner.
Knicks secure Manhattan West marketing partnership
The National Basketball Association's New York Knicks have signed a multiyear marketing partnership with the Manhattan West mixed-use development, built as part of the expansive Hudson Yards property project
Bronny James signs Nike NIL deal
American sports footwear and apparel brand Nike has landed a name, image, and likeness (NIL) deal with Bronny James, the 18-year-old son of National Basketball Association superstar LeBron James
NBA unveils marketing campaign ahead of 2022-23 season
The National Basketball Association has unveiled its "The Nonstop NBA" marketing campaign ahead of the 2022-23 season, which begins on October 18
NBA signs marketing deal with Aldar for new Abu Dhabi Games
League furthers its commercial activity surrounding first games in UAE
Knicks hire Sportfive to find new jersey patch sponsor
The National Basketball Association's New York Knicks have appointed global sports marketing agency Sportfive to secure the team’s next jersey patch sponsor, furthering the firm's presence in the league.
Ardu Prime signs on as new sponsor for EuroLeague, EuroCup
Euroleague Basketball has agreed a new sponsorship deal with Greek trading and investment services provider Ardu Prime
Plus500 takes up new branding opportunity with Chicago Bulls
NBA basketball franchise the Chicago Bulls has signed Plus500 as a global partner, with the online trading platform becoming the first company to have its brand on the front of the team’s warmup shooting s…
Trail Blazers end jersey patch deal with crypto startup StormX
The National Basketball Association's Portland Trail Blazers have called time on their jersey patch sponsorship deal with cryptocurrency platform StormX after just one season.
Sportfive expands Bulls deal with sponsorship, digital growth remit in France
The Sportfive agency has expanded its relationship with the Chicago Bulls as the NBA team seeks to grow its fan base in France ahead of its game in Paris next year
76ers, Penn Medicine seal multiyear partnership
The National Basketball Association's Philadelphia 76ers have announced a multiyear partnership with Philadelphia, Pennsylvania-based multihospital health system Penn Medicine, which has been designated …
Toyota extends ACB deal for another season
Toyota Spain and the Spanish Basketball Clubs Association (ACB) have renewed their sponsorship agreement for the 2022-23 season.