Basketball

Hirmer Group has signed up as the formalwear partner of Bayern Basketball, the Munich-based top-tier German Bundesliga club.

Driving customer engagement and generating sales is key to Spanish bank BBVA’s sponsorship strategy.

German Basketball Bundesliga team Alba Berlin has reached deal to make telecommunications brand Otelo an official sponsor for the 2014-15 season.

New York-based airline JetBlue Airways has signed a multi-faceted partnership with NBA basketball team Brooklyn Nets, NHL ice hockey franchise New York Islanders and the Barclays Center arena.

The National Basketball Association (NBA) has unveiled a multi-year extension of a partnership with automotive manufacturer Kia Motors America.

The NBA’s Portland Trail Blazers franchise has agreed a new multi-year deal with carmaker Kuni Lexus.

Chinese smartphone manufacturer ZTE has agreed a deal to become an official sponsor of NBA basketball teams New York Knicks, Houston Rockets and Golden State Warriors for the 2014-15 season.

Spanish banking group BBVA has signed a multi-year extension to its marketing partnership with the National Basketball Association.

National Collegiate Athletics Association (NCAA) conference the Pac-12 has agreed an expanded three-year partnership with mutual life insurance company New York Life.

Online automotive marketplace AutoTrader.com has agreed a multi-year extension to its partnership with North American basketball league the NBA and the Turner Sports division of US cable-television broadcaster Turner Broadcasting Systems.

NBA basketball franchises the Philadelphia 76ers and the Memphis Grizzlies have established new partnerships with US casino properties.

Japanese automotive manufacturer Honda has agreed to become an official partner of the National Basketball League Indonesia domestic club competition, according to the Inilah.com website.

NBA basketball franchise the Cleveland Cavaliers has entered into a partnership with US quick-service restaurant group Dunkin’ Donuts.

Chinese sportswear company Anta has reached an agreement with North American basketball league the NBA to become an official marketing and merchandising partner of its NBA China division.

IT company Cisco has extended a partnership with North America’s NBA basketball league.

The Infront Sports & Media agency has unveiled a new centralised marketing concept for the 2014-15 edition of the Turkish Basketball League top-tier domestic club competition.