Basketball

Spanish sportswear company Joma has entered into a partnership with German Basketball Bundesliga club Phoenix Hagen.

Italian food producer Barilla Group has sealed a main sponsorship deal to support Italy's national basketball teams.

WNBA basketball team Connecticut Sun has signed a multi-year deal to make locally based telecommunications company Frontier Communications its marquee sponsor.

German Basketball Bundesliga team S.Oliver Baskets has secured sportswear company K1X as its new kit provider.

Nike will replace sportswear rival Adidas as a partner of the University of Michigan in the US.

Italian sportswear company Macron has entered into a partnership with German Basketball Bundesliga top-tier club MHP Riesen Ludwigsburg.

Numerous partners, including sportswear company Nike and Ford Motor Company of Southern Africa have signed up as partners of the NBA North American basketball league’s first game in Africa on August 1.

NBA basketball team the Milwaukee Bucks has entered into a partnership with residential and commercial moving services company Coakley Brothers.

Korean automotive manufacturer Kia Motors has agreed to become the presenting sponsor of the International Basketball Federation’s (Fiba) 2015 Asia Championship and Asia Women’s Championship.

Fantasy sports gaming company FanDuel has enhanced its presence in the North American NBA basketball league through signing multi-year partnerships with 13 individual franchises.

Fantasy sports brand DraftKings has signed a five-year deal to become a Signature Partner of the Madison Square Garden Company, the commercial rights-holder for the Madison Square Garden arena and its sports teams.

Californian-based financial services company Golden 1 Credit Union has secured a long-term arena naming-rights deal with NBA basketball team Sacramento Kings.

Italian Lega Basket Serie A basketball team Pallacanestro Cantù has entered into a kit partnership with sportswear firm Macron.

Euroleague Basketball has announced that its sponsorship income will increase by an additional 15 per cent in the 2015-16 season after three sponsors opted to extend deals with European club competition.

North American NBA basketball franchise the Philadelphia 76ers have dropped the name of banking and financial services company Wells Fargo from their home arena.

US sportswear giant Nike has secured a long-term deal to become the official on-court apparel provider of the National Basketball Association in North America.