Basketball
Kia Motors set for NBA jersey sponsorship trial
The National Basketball Association is set to break new ground for major league sport in the US by trialling the use of sponsor-branded jerseys for the 2016 and 2017 NBA All-Star Games, according to the Wall Street Journal.
OrthoLite steps up with Nets partnership
Shoe insoles manufacturer OrthoLite has entered into a partnership with NBA basketball franchise the Brooklyn Nets.
Golden State Warriors add American Express to key sponsor group
NBA basketball franchise the Golden State Warriors has agreed a multi-year partnership with financial services company American Express.
Euroleague wagers on Turkish betting sponsorship
Turkish betting operator Nesine has struck a deal to become an official sponsor of the Euroleague Basketball European club tournament.
ZTE adds Cavaliers, Bulls to NBA roster
The US division of Chinese telecommunications company ZTE has agreed partnerships with NBA basketball franchises the Cleveland Cavaliers and Chicago Bulls.
Milwaukee Bucks add grocery store to sponsorship basket
NBA basketball franchise the Milwaukee Bucks has agreed a partnership with grocery store Pick ‘n Save, an affiliate of supermarket chain Roundy’s.
Utah Jazz secures new arena naming rights partner
Home security company Vivint has agreed a 10-year naming rights partnership with the home arena of NBA basketball franchise the Utah Jazz.
NBA’s Spurs serve up Papa John’s Pizza renewal
Pizza delivery restaurant chain Papa John’s Pizza has extended its partnership with NBA basketball franchise the San Antonio Spurs.
Euroleague drives away with Seat partnership
Spanish automotive manufacturer Seat has agreed a three-year sponsorship deal, from 2015-16 to 2017-18, with Euroleague Basketball, which operates the continent’s leading club competition.
Detroit Pistons rev up arena partnership with Fiat Chrysler
North American automobile manufacturer Fiat Chrysler Automobiles (FCA US) has entered into a partnership with NBA basketball team the Detroit Pistons.
CBA clocks up partnership with Tag Heuer
The Chinese Basketball Association (CBA) has agreed a partnership with luxury watch brand Tag Heuer.
NBL heads to the pictures with new partner
Australian cinema chain Hoyts has entered into a partnership with the country’s National Basketball League.
Budweiser signs NBA partnership for Brazilian market
North American basketball league the NBA has agreed a regional partnership in the Brazilian market with US beer brand Budweiser.
BodyArmor drinks to first partnership with NBA franchise
NBA basketball franchise the Houston Rockets has agreed a first-of-its-kind partnership with sports drink brand BodyArmor.
Schelde Sports to continue to aid 3×3 development for Fiba
The International Basketball Federation (Fiba) has extended its partnership with sports equipment provider Schelde.
Draft Ops outbids fantasy sports giants in DC
Fantasy sports company Draft Ops is taking on the sector’s big two, DraftKings and FanDuel, with a targeted big city campaign.
Tissot’s work with Fiba key to NBA mega-deal
Swiss watchmaker Tissot’s Global Partner deal with Fiba, basketball’s global governing body, led to its biggest ever sponsorship agreement with the US-based National Basketball Association.
NBA China signs up Master Kong and Dongfeng Nissan
NBA China, the organisation that conducts all the National Basketball Association’s business in China, made two major changes to its brand roster for the NBA Global Games China 2015.