Basketball
NBA D-League sets first with Gatorade partnership
The development competition of the NBA North American basketball league, the D-League, has signed a title-sponsorship deal with PepsiCo-owned isotonic drinks brand Gatorade.
Utah Jazz takes charitable approach to jersey sponsorship
The Utah Jazz has become the fifth NBA basketball franchise to sign a jersey sponsor for next season after teaming up with software company Qualtrics.
Nets join NBA jersey sponsor set with Infor deal
The Brooklyn Nets have today (Wednesday) become the fourth NBA basketball franchise to agree a jersey sponsorship deal after signing a wide-ranging partnership with software company Infor.
Houston Rockets add to Chinese commercial roster
NBA basketball franchise the Houston Rockets has entered into a partnership with Chinese home-décor company Scisky.
NBA raises a glass to Jack Daniel’s partnership
North American basketball league the NBA has entered into a multi-year partnership with Tennessee whiskey brand Jack Daniel’s.
Boston Celtics join NBA jersey sponsor set
NBA basketball franchise the Boston Celtics has agreed a jersey sponsorship deal with digital industrial company GE.
Basketball Champions League nets Engelbert Strauss partnership
Work and safety wear manufacturer Engelbert Strauss has agreed a deal to sponsor the Basketball Champions League European club competition.
Uber picks up Cavaliers, Braves partnerships
Transportation network company Uber has agreed sponsorship deals with NBA basketball franchise the Cleveland Cavaliers and Major League Baseball team the Atlanta Braves, while the latter has also partnered with traffic and navigation app Waze.
Nike to aid Brazilian basketball development with LNB deal
Brazil’s National Basketball League (LNB) has entered into a partnership with US sportswear giant Nike.
Argentinian Basketball Confederation swaps Kappa for Nike in new kit deal
The Argentinian Basketball Confederation (CABB) has agreed a four-year kit deal with US sportswear firm Nike.
Euroleague feasts on Oscar Mayer partnership
Euroleague Basketball, which operates continental club competitions in Europe, has entered into a regional partnership in Spain with meat and cold cut producer Oscar Mayer.
NBL nets extension with apparel partner
The Australian National Basketball League club competition has extended its partnership with US sportswear manufacturer Mitchell & Ness.
NBA’s 76ers tuck into tasty partnership
Coffee and baked goods chain Dunkin’ Donuts has bolstered its sports portfolio by entering into a partnership with the Philadelphia 76ers NBA basketball team.
Italian Basketball Federation nets Spalding partnership
US sports equipment supplier Spalding has entered into a partnership with the Italian Basketball Federation (FIP).
Lega Basket Serie A signs PosteMobile as new title sponsor
Italy-based mobile virtual network operator PosteMobile has today (Thursday) been named as the new title sponsor of Lega Basket Serie A, the country’s top tier of club basketball.
EnviroSolutions signs up with Washington sports teams
US regional waste and recycling services company EnviroSolutions has entered into a partnership with Monumental Sports & Entertainment, which owns the Washington Capitals NHL ice hockey franchise and the Washington Wizards NBA basketball team.
Harlem Globetrotters eat up Entenmann’s partnership
Exhibition basketball team the Harlem Globetrotters has entered into a partnership with Entenmann’s Bakery.
NBA China partners with car rental firm
The Chinese division of North American basketball league the NBA has entered into a partnership with car rental firm eHi.