Harlem Globetrotters eat up Entenmann’s partnership

Exhibition basketball team the Harlem Globetrotters has entered into a partnership with Entenmann’s Bakery.

Under the agreement, Entenmann’s, which is a division of Bimbo Bakeries USA, will partner the Globetrotters on the US leg of the team’s 2017 World Tour.

The Entenmann’s Donuts brand will be integrated into Globetrotters events, with samples to be made available to fans at select games.

Meet and greet opportunities will be organised at key retail locations in select markets, while themed sweepstakes will also be launched to promote the partnership.