Basketball

Japanese e-commerce brand Rakuten is almost certain to have paid the highest fee in the first sales round of NBA team jersey patch rights under its deal with NBA champions the Golden State Warriors, from 2017-18 to 2019-20.

Sports equipment company Schelde Sports has extended its official supplier deal with the International Basketball Federation (Fiba).

NBA basketball team the Detroit Pistons has entered into a partnership with automotive manufacturer Jeep.

NBA basketball team the New Orleans Pelicans has entered into a partnership with soft drinks manufacturer Coca-Cola.

Spanish retail distribution company Grupo DIA has been unveiled as the title sponsor of the top tier of domestic women’s basketball.

Toy manufacturer Simba Dickie Group has agreed a sponsorship deal with Germany’s Basketball Bundesliga top-tier club competition.

BMO Harris Bank has been named as a founding partner of the Milwaukee Bucks’ new arena as part of an extended sponsorship deal with the NBA basketball team.

The Los Angeles Lakers and the Miami Heat have become the latest NBA basketball franchises to secure jersey sponsors, sealing deals with e-commerce platform Wish and cloud-based technology firm Ultimate Software, respectively.

Swiss watch manufacturer Tag Heuer has rekindled its ties with the Chinese Basketball Association, the sport’s top-tier league in the country.

North American basketball league the NBA has agreed a sponsorship deal with French isotonic sports drinks brand Heroic Sport.

NBA basketball franchise the Detroit Pistons has entered into a partnership with global investment firm Platinum Equity, which was founded by the team’s owner Tom Gores.

The Golden State Warriors have become the latest NBA basketball franchise to secure a jersey sponsor, sealing a deal with Japanese e-commerce firm Rakuten that is reportedly nearly double the value of the next biggest agreement in the North American league.

Swiss watchmaker Tissot has renewed its partnership with the International Basketball Federation (Fiba).

Multinational oil and gas company ExxonMobil has renewed its partnership with the Chinese Basketball Association.

The Chinese division of North American basketball league the NBA has agreed a sponsorship deal with Scotch whisky brand Chivas.

Online bookmaker Betway has been unveiled as the title sponsor of this year’s British Basketball All-Stars Championship, a newly-formed event.