Basketball

Brazilian pay-television broadcaster Sky has extended its sponsorship of the NBB, the top tier of club basketball in the country.

Brazil’s National Basketball League (LNB) has entered into a partnership with airport operator Infraero.

Direct mortgage lender RP Funding has upgraded its relationship with the Orlando Magic to become a champions of the community partner for the NBA basketball team.

Chinese e-commerce giant Alibaba has renewed as the Presenting Sponsor of the annual Pac-12 China Game for four years from 2017 to 2020.

The New Orleans Pelicans NBA basketball team has signed a jersey sponsorship deal with local food brand Zatarain’s.

Gaming products manufacturer HyperX has agreed a deal to become the official headset partner of the Philadelphia 76ers NBA basketball franchise.

Korean automotive manufacturer Kia has signed a multi-year extension to its partnership with the NBA basketball league.

German Basketball Bundesliga team Brose Bamberg has extended its jersey sponsorship deal with the Cebi Motors arm of automotive and electrodomestic products supplier Cebi International.

Euroleague Basketball, which organises continental club competitions in Europe, has entered into a partnership with Vodavoda, while the Chinese Basketball Association has agreed a sponsorship deal with fellow water brand Jinmailang Liangbaikai.

Swiss watchmaker Tissot has entered into a partnership with Australia’s National Basketball League (NBL) club competition.

US college sports conference the Pac-12 has extended its partnership with North American insurance company New York Life.

NBA basketball team the Phoenix Suns has entered into a multi-year partnership with German safety and security solutions provider Abus.

NBA basketball team the New York Knicks has agreed a jersey sponsorship deal with website publishing platform Squarespace.

US financial services company JPMorgan Chase has enhanced its partnership with the Golden State Warriors NBA basketball team.

Japanese e-commerce brand Rakuten has focused its sponsorship activity on best-in-class sponsorship properties that reflect its culture, values and philosophy of innovation

Japanese e-commerce firm Rakuten has furthered its ties to the NBA by agreeing a multi-year media and marketing partnership with the basketball league.