Basketball

New York’s Madison Square Garden Company has entered into a wide-ranging partnership with multinational food and beverage company PepsiCo.

Retail pharmacy chain Chemist Warehouse has signed a three-year partnership with Basketball Australia, through which it will become a major sponsor of the women’s game in the country.

Casamigos, the tequila brand co-founded by film star George Clooney, has agreed a partnership with NBA basketball franchise the Milwaukee Bucks and its future home, Wisconsin Entertainment and Sports Center.

German Basketball Bundesliga team Ratiopharm Ulm has entered into a partnership with US sportswear and equipment manufacturer Spalding.

Betting operator Bwin has entered the Greek sponsorship market by signing a deal with basketball club Olympiacos.

The International Basketball Federation (Fiba) has today (Thursday) signed a global partnership with Chinese consumer electronics company TCL.

German sportswear company Puma has built on its recent return to the basketball market by agreeing a multi-year partnership with The Basketball Tournament, a summer league in the US.

Italian Lega Basket Serie A club Olimpia Milano has upgraded its sponsorship deal with the Armani Exchange division of fashion house Giorgio Armani.

Photo and online printing service CEWE has renewed its sponsorship of German Basketball Bundesliga team EWE Baskets Oldenburg.

IT and tech company Lenovo has agreed a deal to become the new main sponsor of the Turkish Basketbol Süper Ligi top-tier club basketball competition.

German energy company EWE has signed a three-year extension to its sponsorship of Basketball Bundesliga club EWE Baskets Oldenburg.

German Basketball Bundesliga team Oliver Würzburg has extended a premium sponsorship deal with automotive supplier Brose.

Euroleague Basketball, which organises continental club competitions in Europe, has agreed sponsorship deals with Italian coffee brand Caffè Buscaglione and financial services company Eurobank for the Final Four stage of its EuroLeague competition.

Energy drinks brand Uptime has entered into a partnership with Little Caesars Arena, the home of NHL ice hockey team the Detroit Red Wings and NBA basketball franchise the Detroit Pistons.

German Basketball Bundesliga (BBL) club Medi Bayreuth has renewed its partnership with title sponsor Medi, a manufacturer of products for the health, sports and fashion industries.

Gaming products manufacturer HyperX has entered into a partnership with the NBA basketball league’s new esports competition, the NBA 2K League.