Basketball

Basketball

November 2019 saw Budweiser celebrate the extension of its NBA official beer partnership with a responsible drinking campaign fronted by LA Lakers star Danny Green.
Badminton
Events

The Chinese Basketball Association’s first chief executive officer Wang Dawei has left his post after just 14 months in the job citing “personal reasons”. The
Archery
Events

The International Olympic Committee will meet today to discuss ways of pushing ahead with plans for a "frugal" Tokyo Games next year
Basketball

NBA sponsor American Express created an award-winning campaign during the 2018-19 season by allowing Amex members to swap their jersey for free if their favourite player switched clubs.
Basketball

The NBA’s central sponsorship portfolio is worth approximately $600m (€533m) in 2019-20, SportBusiness Sponsorship has found, of which about 60 per cent is marketing fees and the remainder is licensing royalties.
Basketball
Sponsorship & Marketing

Canadian Elite Basketball League (CEBL) team the Fraser Valley Bandits, has signed up online contact lens supplier PerfectLens to its sponsorship portfolio
Basketball
Sponsorship & Marketing

The Basketball Tournament has unveiled its commercial partners for this year’s event, which will be held exclusively at Nationwide Arena in Columbus, Ohio, from July 4-14.
Basketball
Events

Insurance companies are removing or ramping up the cost of pandemic insurance for sports events - CNA/Reuters South Korean football's K League hopes to have fans back in stadiums from July 10 - Yonhap
Basketball
Media

Protocol Sports Marketing, the Toronto-based agency, has been appointed to distribute international media and sponsorship rights to the 5 Tournament Pro Basketball Invitational, a new 3-on-3 basketball…
Basketball
Events

In a positive sign for next year's Olympics, Japanese Olympic Committee chief Yasuhiro Yamashita has told his international counterparts that Tokyo is gradually resuming sporting activities - Kyodo News
Basketball
Sponsorship & Marketing

The NBA’s Minnesota Timberwolves has hired Excel Sports Management to expand the team’s search for its next jersey patch sponsor.
Basketball
Sponsorship & Marketing

The NBA’s multi-year sponsorship deal with Microsoft, signed in April, places the technology giant among the highest-spending brands on the NBA’s roster.
Basketball

To leverage its endorsement of Kawhi Leonard during the Toronta Raptor’s journey to the 2019 NBA Finals, league footwear sponsor New Balance ran a digital outdoor campaign in Toronto and San
Basketball
Sponsorship & Marketing

Sporting goods brand Wilson met a list of requirements that went “beyond the transactional” in its bid to replace rival brand Spalding as the NBA ‘s ball supplier from July 2021, SportBusiness understands. A
Basketball
Sponsorship & Marketing

Sportfive, the recently-rebranded sports marketing agency, has become the commercial advisory agency of FC Bayern Basketball, the leading German basketball side
Badminton
Events

Boxers Anthony Joshua and Tyson Fury have agreed terms for two world heavyweight title fights, promoter Eddie Hearn has said - Sky Sports
Athletics
Sponsorship & Marketing

The city state of Berlin is planning to become a major sponsor of its professional sports clubs, except football, to help fund them through the Covid-19 pandemic
Basketball
Events

New Zealand's National Basketball League has launched a direct-to-consumer global streaming service that will allow viewers outside of the country to pay to watch coverage of the competition