Basketball
Phoenix Suns and Utah Jazz take Chiliz-NBA team deals past 20
The Phoenix Suns NBA franchise has become the latest professional sports team to sign an official deal with fan token app Socios.com, which is built on the Chiliz blockchain
Fiba agrees Global Partner deal with betting brand J9
Basketball's world governing body Fiba has agreed a three-year sponsorship deal, running until 2024, with Philippines-based betting firm J9
São Paulo, Racing Club and Brooklyn Nets added to Chiliz portfolio
South American football clubs São Paulo and Racing Club, along with NBA franchise the Brooklyn Nets, have become the latest sports organisations to sign sponsorship-related deals with blockchain provider …
Therabody adds Dallas Mavericks to sponsorship portfolio
Tech wellness company Therabody has further integrated within the National Basketball Association by striking a multiyear partnership with the Dallas Mavericks
NBA preps star-studded promotional clip for anniversary celebration
'NBA Lane' to serve as anchor element of season-long commemorations
Portugal’s top basketball leagues split €3m Betclic title sponsorship
The Portuguese Basketball Federation has expanded its agreement with gambling brand Betclic, with the deal now including title sponsorship of Portugal’s flagship women’s basketball league, following on …
NBA’s Spurs sign up Socios.com, Moravia Health builds Philadelphia sports presence
The National Basketball Association’s San Antonio Spurs has become the latest sports team to sign up blockchain provider Socios.com to its sponsorship portfolio.
NBA appoints Ranveer Singh as ambassador
The NBA has appointed Bollywood star Ranveer Singh as a brand ambassador in India
Cryptocurrency platform Bitci’s sport sponsorship track record key to Fiba deal
The International Basketball Federation (Fiba) conducted an exhaustive review of its blockchain-related sponsorship options before choosing Turkish company Bitci as its global partner in the category
Euroleague Basketball adds two more years to Domino’s deal
Euroleague Basketball has renewed its sponsorship contract with global pizza delivery chain Domino’s.
The brand continues as a sponsor of both the EuroLeague and EuroCup competitions.
Gainbridge secures Indiana Pacers naming rights deal
The National Basketball Association's Indiana Pacers will now play at Gainbridge Fieldhouse following a multiyear naming rights deal with Indianapolis-based financial services company Gainbridge
NBA Kings complete jersey patch deal with Dialpad
Flurry of new agreements continues in advance of upcoming season start
Nets, Liberty secure Webull jersey sponsorship deal
New York-based brokerage platform Webull has secured a multi-year deal to become the jersey sponsor of the National Basketball Association's Brooklyn Nets and Women's National Basketball Association's…
Clippers bring in Aspiration as Intuit Dome’s inaugural founding partner
The National Basketball Association's Los Angeles Clippers have secured a multi-year partnership with environmentally-focused personal finance company Aspiration, which has been designated the inaugural…
Timberwolves complete jersey patch agreement with Aura
NBA team aligns with Massachusetts-based digital security company
#BKMenuCourt – Burger King & 2K Sports
In March 2021, Burger King sponsored the Spanish release of the official NBA game – NBA2K21 – through an in-game campaign that challenged players to win free items by making shots on the virtual court.
76ers align with Crypto.com for jersey patch agreement
Hong Kong-based exchange extends active run of sports sponsorships
MKTG to handle local sponsorship sales for 2022 Women’s Basketball World Cup
The Asia-Pacific division of marketing agency MKTG Sports and Entertainment has been appointed as the sponsorship sales agent for the local organisers of the 2022 Fiba Women’s Basketball World Cup in S…