Baseball
Dick’s Sporting Goods partners with Perfect Game
American retailer Dick's Sporting Goods has parented with Perfect Game, the world’s largest baseball and softball scouting service, to make the chain the title sponsor at the 20th annual All-American C…
Dekalb named official corn seed of 2022 MLB ‘Field of Dreams’ game
Dekalb has been named the official corn seed of the 2022 Major League Baseball Field of Dreams game, which is being contested between Cincinnati Reds and Chicago Cubs at a specially-constructed temporary…
Nippon Express becomes global sponsor of World Baseball Classic
Japanese logistics firm Nippon Express has been announced as a global sponsor of the World Baseball Classic
MLB renews, expands official gaming pact with MGM
Latest term carries series of new entitlements, activations
Yankees select Legends to manage jersey patch sale
Move is one of the most prominent steps yet in emerging sponsorship space
Distill Brands named official vodka of MLB
Distill Brands International has been named the official vodka of Major League Baseball in the United States and Canada as part of a multiyear and broad-based partnership
Phillies pick Two Circles to sell jersey patch
MLB club selects Bruin Capital-owned agency to sell key sponsorship asset
Diamondbacks strike Casino Arizona, Talking Stick Resort deal
Major League Baseball's Arizona Diamondbacks have named Talking Stick Resort and Casino Arizona as the team's official casino and resort partners following an agreement with the Salt River Pima-Maricopa…
FanDuel extends, expands its Yankees agreement
Prominent sportsbook adds betting category to its pact with MLB club
Jackpocket adds Minnesota Twins to growing list of partners
Deal is first in MLB for New York-based lottery app
MaximBet signs historic endorsement with active MLB player
Rockies' Blackmon becomes ambassador for sportsbook in industry first
LA Dodgers hire Sportfive to sell field rights, jersey patch
Global sports marketing agency to aid MLB club on significant efforts
Padres complete jersey patch deal with Motorola in MLB first
US telecom company takes advantage of newly opened sponsorship asset
Red Sox, Angels and Giants add sponsors as 2022 MLB season begins
Fenway Sports Group (FSG) has expanded its association with Wasabi Technologies by adding the company to the Boston Red Sox’s sponsorship portfolio.
MLB completes new sponsorship pact with Dairy Queen
League-level sports deal is a first for chain of restaurants and ice cream shops
MLB develops new marketing campaign for start of 2022 season
League looks to refocus fan attention on the field after bruising offseason
MLB expands relationship with Cue Health
Healthcare technology company to be a presenting sponsor of Apple TV+ games
MLB extends national sponsorship run with Mattress Firm
League expands its tie with Texas-based mattress retailer