Baseball

Central and venue naming rights deals in Major League Baseball.

League will again work with series of pop culture brands to help drive fan engagement, attendance

New term calls for first-ever expansion of MLB simulation game title to non-PlayStation platforms

New multiyear deal with insurer calls for several new content, marketing programs

Rawlings to share official glove rights with Wilson next year, take status exclusively in 2021

MLB club revives its iconic "ball-in-glove" logo

Players unions of NFL, MLB make unprecedented commercial union with private equity firm

Canadian baseball club the Toronto Blue Jays has extended its agreement with TD Bank to include the naming rights to its spring training venue in Dunedin, Florida

Nippon Professional Baseball club, the Fukuoka SoftBank Hawks, will change the name of its baseball stadium to the PayPay Dome next season to promote Softbank’s cashless services subsidiary.

New shop will be part of larger relocation and consolidation of league headquarters

London Stadium’s naming rights will not be acquired by a gambling, tobacco or alcohol company, as stadium stakeholders continue to search for a deal to help reduce its significant financial losses.

The World Baseball and Softball Confederation have added Korean e-commerce leader Interpark in a ticketing and sponsorship agreement

The NBA’s Golden State Warriors top the list of the US sports teams which wield the greatest sponsorship clout outside North America, according to a study by specialist analytics company DataPowa.

Japanese IT services company NEC has agreed a partnership with Major League Baseball franchise the Los Angeles Angels

Swiss watch brand Hublot and five well-known Japanese brands have signed up as sponsors of the 2019 World Baseball Softball Confederation (WBSC) Premier 12 competition

Flagship Mexican carrier Aeroméxico has signed a one-year Official Airline deal with Mexican baseball club Diablos Rojos del Mexico.