Badminton
Round-Up: European football’s €4bn hit, Six Nations confirm CVC talks, BWF events cancelled, and more
Round-Up: Joshua-Fury deal, T20 World Cup decision delayed, US Open measures deter players, and more
Infront brokers BWF sponsorship with travel solutions firm Stay22
BWF teams up with Alps water brand
GoDaddy recommits to Badminton World Federation
Sponsor signs on for Badminton World Championships
BWF teams up with Royal Selangor
The Badminton World Federation has unveiled pewter manufacturer Royal Selangor as the official trophy partner of the BWF World Tour finals.
Yonex steps up backing of Badminton Association of India
The Badminton Association of India has signed a lucrative extension to its partnership with Japanese sports equipment manufacturer Yonex.
Badminton World Federation signs water partner
The Badminton World Federation has entered into a partnership with ELO Water.
Total strengthens ties with Badminton World Federation
French oil and gas company Total has expanded its partnership with the Badminton World Federation to include sponsorship of the body’s new and remodelled World Tour.
BWF’s badminton revamp backed by HSBC
The Badminton World Federation has today (Monday) named HSBC as the title sponsor of its new and remodelled World Tour, with the banking group committing to the sport through a multi-faceted deal.
12Bet to sponsor Badminton World Championships
Sports betting company 12Bet has agreed a deal to sponsor this year’s Badminton World Championships.
Total: Badminton renewal highlights Asian expansion
Total renews title sponsor deal with BWF
Yonex expands badminton commitment with BWF deal
Vodafone returns to Premier Badminton League
Premier Badminton League dials up Vodafone as title sponsor
BWF expands Total partnership
French oil and gas giant Total has expanded its partnership with the Badminton World Federation to sponsor the season-ending World Superseries Finals, which are held in Dubai.