Athletics

UK-based health services provider Simplyhealth will title sponsor the Great Run series covering 12 mass participation races in UK cities ranging from 5k, 10k to half marathon, with around 230,000 runners taking part. Its flagship event is the Great North Run half-marathon which attracts around 60,000 participants per year.

Global insurance group Aon has agreed a sponsorship deal with the Athletics New Zealand national governing body.

Spring water brand Strathmore Water has agreed a deal to sponsor the 2017 World Athletics Championships and World Para Athletics Championships, which will both be staged in London, England.

Health insurance company Simplyhealth has signed up as the title sponsor of UK long-distance running property the Great Run Series.

After month's of talks, Japanese athletics shoe and apparel manufacturer Asics agreed to sign off a three-year Official Partner deal, from 2017 to 2019, as the federation’s sole kit supplier.

The International Association of Athletics Federations has announced a new sponsorship deal with Japanese sportswear manufacturer Asics following the confirmation on Friday that German brand Adidas had agreed an early end to its top-tier partnership with the governing body.

German sportswear giant Adidas has today (Friday) confirmed an early end to its top-tier partnership with the International Association of Athletics Federations (IAAF), which said it has already secured a new deal with another company.

Dairy products manufacturer Müller has agreed a deal to sponsor the 2017 World Athletics Championships and World Para Athletics Championships, which will both be staged in London, England.

EA7 Emporio Armani, the sportswear brand of Italian fashion house Armani, has agreed to become the title sponsor of the 2017 Milan Marathon.

German sportswear giant Puma has strengthened its position within Caribbean athletics by agreeing a partnership with the Athletics Association of Barbados.

Health and fitness supplements firm Garden of Life has entered into a partnership with the USA Track & Field national governing body.

Yoghurt and dairy pudding manufacturer Müller has entered into a partnership with the British Athletics governing body.

Battery manufacturer Duracell is expanding its return to sports marketing with a three-year partnership with the Great Run Series which will build brand awareness for a mass audience, Alex Haslam, Duracell UK marketing manager, told Sports Sponsorship Insider.

Dutch sports drink brand AA Drink has agreed a deal to become a national supplier of the 2016 European Athletics Championships, which will take place in Amsterdam this summer.

Global battery brand Duracell has agreed a partnership with UK long-distance running property the Great Run Series.

UK-based retail and commercial financial services provider the Co-Operative Bank has agreed a deal to serve as the headline sponsor of this year’s Great CityGames urban athletics event in Manchester.