Yoghurt and dairy pudding manufacturer Müller has entered into a partnership with the British Athletics governing body.
Under the agreement, Müller will be granted naming rights to this year’s Anniversary Games, which will take place at London’s Queen Elizabeth Olympic Park from July 22-23. Müller will also serve as the lead partner of the upcoming British Championships event, which will be staged at the Alexander Stadium in Birmingham from June 24-26.
The Müller Anniversary Games is part of the International Association of Athletics Federations’ (IAAF) Diamond League series, and the event will also feature the International Paralympic Committee’s Grand Prix Final. Müller will receive branding exposure and activation rights during the Games.
The company will also be granted branding rights at the Alexander Stadium during the British Championships, which will act as a qualifying event for this summer’s Olympic Games in Rio de Janeiro, Brazil.
Müller will serve as an official Team GB partner during Rio 2016, which will take place from August 5-21.